Inbound marketing is the technique used to bring customers to your business rather than approaching them using outbound strategies like postal marketing campaigns or cold calling. Inbound marketing is easily the most effective method of drawing visitors to your business and generating interest in your products and services.

Here are five proven inbound digital marketing tips designed to help your business grow.

1. Powerful site design

Good website design is essential if you are to attract customers. Visitors want to see plenty of relevant, useful information incorporated into an easy-to-use, attractive design. If you don’t want to build and manage your own site, the services of a professional web design company would be well-worth the small investment.

2. Search Engine Optimisation (SEO)

Once your website goes live, it’s vital that your potential clients can find it. The best way of ensuring that your hard work does not go unnoticed is by populating your site with good quality, SEO-optimised content. A company blog that you post to regularly is a good starting point. Once you’re established, ask suppliers and other industry contacts to link to your site in exchange for backlinks and positive reviews.

3. Site promotion

You could have the most exciting website on the planet packed full of sparkling content but that’s no good if you don’t promote it. Approach industry contacts and ask if they will share your content with their own networks. In the default signature field on your email profile, add a link to your website and remember to do this on your social media profiles too. Share all your new blog posts and other content on LinkedIn, Twitter, Facebook and any other social media sites you are active on.

4. Content

Content is king. It’s what draws visitors to your site and ultimately results in growth for your business. Utilise the information you’ve already used in your blog to create a short eBook full of expert information and advice for your customers.

Think about what industry-related tools you could create that would be useful to regular visitors to your site and offer them for free. This is a great way of maintaining a steady flow of traffic through your site and reinforces your presence as an expert in your field.

5. Metrics

To really get the most from your inbound marketing campaigns you need to know where all that traffic is coming from. If you know the origin of your visitors, what articles or links they click on within your site and whether they actually make a purchase or subscribe to your newsletter before moving on, the strategy for future campaigns will be clear.

Tools like Google Analytics are simple to use and will provide you with all the site metrics information you’ll need to define a successful inbound marketing strategy.

In conclusion

An attractive, user-friendly website full of great SEO-optimised content will draw visitors to your business and motivate them to spend money with you. Keep your site fresh and interesting and offer your expertise freely to keep them coming back.

How can you utilise these inbound marketing tips to help your business grow?