If you’re an entrepreneur or business owner, you’ve more than likely heard the term “inbound marketing” before. But while those who fully embrace the methodology boast its efficacy, you’re probably left with one major question:

“Inbound sounds great in theory, but bottom line: Will it improve my revenue?”

Look, I get it. When it comes down to it, the big picture is what matters. And while there are thousands of things I could tell you about how inbound marketing works behind the curtain at a tactical level, I want to push all of that aside today, so we can talk about what really matters.

How inbound marketing will impact your business. And I’m going to tell you this story in three, easy to remember statistics you shouldn’t ignore.

Increase ROI of Campaigns

You know you need to spend on marketing, but what makes inbound so special?

Well, let’s start off with what I think is one of the most straightforward and compelling statistics out there: Companies are three times as likely to see higher ROI on Inbound campaigns than outbound marketing. This means that no, buying a bus stop ad will not give you the ROI you are looking for. (Although, inbound and outbound can work rather harmoniously together.)


When considering an outbound campaign like the one mentioned above, you are unable to take the fundamental steps that will help a buyer travel through their journey. As with most outbound scenarios, you are broadcasting your message at consumers, regardless as to whether they want to hear from you or not. You are taking a shot in the dark and hoping that someone, somewhere, who rides a bus will want your product or service.

This may sound like a great way to reach a whole lot of random people, but wouldn’t you rather focus your time, energy and marketing dollars on reaching the right people with inbound?

Increase Lead-To-Sale Conversion Rate

Leads are great, but what CEO cares about who has filled out a form on your website? If I were to hazard a guess, I’d say not many. That’s because what really matters is how many of those leads turn into paying customers. As sales increase, revenue potential increases.

That’s why it’s important to know that 42.2 percent of companies using inbound marketing increase their lead-to-sale conversion rate.


Generating leads is exciting for a marketer, but where a lot of people get stuck is how to turn those leads into qualified sales opportunities. In the past, sales reps have spoken at potential customers with a boiler-plate pitch. By gathering fundamental data about leads and understanding where they’ve been on your website as well as how active they are, your sales team has the opportunity to formulate a custom conversation with their prospects before they even speak.

They know exactly what they’re interested in, and can cater their sales pitch to be about what the customer is interested in, before the customer has a chance to verbalize it.

You Save Money on Marketing

You’re reading this thinking; “Great, I can get more sales and improve ROI, but what’s the investment?” Surprisingly, less than you’d think. By investing more in Inbound marketing vs. outbound, companies save an average of $20,000 per year. That is huge considering the positive impact inbound marketing has on your revenue.


While it depends on a company’s specific needs with inbound marketing, you save effort and money by targeting your campaigns to a specific audience. You aren’t wasting money trying to sell your awesome iPhone app to an 80-year-old man waiting for the bus, you’re sharing content where the iPhone user spends their time.

You can also save money on outbound marketing by targeting groups that you’ve gathered data about in your inbound marketing efforts. (Can someone say, win-win?)

Final Thought

Whether you’re currently investing in outbound marketing and you want to be getting better results for the money you’re spending, or you’re looking for a reason to get on board with inbound marketing for your business – you’ll want to be equipped with the inbound statistics to rock the pitch for inbound.

It’s obvious that inbound is designed with your buyers in mind and will allow you to target your ideal audience which ultimately saves time and money.

Bottom line: Inbound marketing will drive revenue and growth for your business.