Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Inbound is all about helping brands generate leads, convert leads to customers, and create long-term customer loyalty through a variety of channels such as social media, blogging, SEO, and email. In short, inbound is a magnetic marketing strategy that takes a proactive approach to pulling customers into your company instead of reactively interrupting them with messages and then praying for leads.

Still not convinced? After checking out these select inbound marketing statistics, you may end up re-evaluating your entire marketing approach.

The Cold Hard Facts

  1. B2B Companies that blog only 1-2 times per month generate up to 70% more leads than those that don’t (Hubspot)

  2. 79% of companies that have a blog report a positive ROI for inbound marketing (Hubspot)

  3. 93% of buying cycles start with an online search, which is why SEO is vitally important for businesses looking to get found online. If you don’t rank well in search, it’s hard for people to find you. (Marketo)

  4. Companies see a 55% increase in leads when increasing the number of web-based landing pages from 10 to 15. (Hubspot)

  5. Companies that use marketing automation to nurture prospects experience a 451% increase in qualified leads (Salesforce)

  6. 84% of top performing companies are using or plan to start using marketing automation between 2012 and 2015. (Gleanster)

  7. Inbound marketing costs 62% less per lead than traditional outbound marketing. (Hubspot)

  8. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (

  9. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages (Smart Bug Media)

  10. 77% of CMOs at top performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (

Given statistics like these, inbound is getting harder to ignore. If you’re still trying to convince your boss to implement an inbound strategy, consider leveraging these statistics to enhance your argument.

Are there any statistics we missed that we should know about? Which inbound marketing statistics would you add to this list?

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