Good communication is the foundation of any organization. Without it, your cohesive corporate culture falls apart.
And let’s face it, we’ve all felt the pain of internal communication problems. Emails can be impersonal, lack clarity, and easily can be misinterpreted. Additionally, in-person meetings take up valuable time and resources, are difficult to schedule, and may not be very efficient.
A recent study commissioned by TechSmith found that younger workers are twice as likely as Baby Boomers to use images and video to communicate in their own time, and also twice as likely to want more visual communications at work. With Millennials now the largest segment of the workforce and Generation Z about to surpass them as the world’s largest demographic, companies must adapt business communications to include more visual content. Oh, and by the way, if you still think of Millennials as “kids,” consider that the oldest Millennials are now 37 — well established in their careers and worthy of your attention.
Video provides a powerful and effective way to communicate, and it’s gaining popularity as an internal communications tool. With video, you can control the message with tone and body language, so it’s less likely to be misinterpreted. Video not only adds clarity to your message, but it adds a personal touch that can’t be matched by the likes of plain text emails.
Video also helps break down silos between departments and divisions. By providing video updates on what departmental activities and projects, employees can see how everyone works together to achieve greater business goals. Additionally, employees feel more involved, and it fosters a sense of pride in their work and the organization.
But is it worth it?
I know what you’re thinking: “Where am I going to find the time and money to make videos?”
I’ll let you in on a secret: Video creation doesn’t have to be super-time-consuming or expensive. Many great products exist that make it fast and easy, without breaking the bank. Plus, you can give your internal perfectionist the day off. Videos for internal communications don’t have to be perfect. It’s fine to dial down the production quality if key messages are effectively relayed. In fact, creating more informal videos may resonate better with younger generations in the workplace. It also helps eliminate any disconnect between employees and organizational leaders.
For example, video allows a C-suite executive to communicate their vision or provide a quarterly business update in a way that feels like a virtual one-on-one. Videos like this, especially those that are informal, humanize the leadership team and allow personalities to shine through. It helps employees see the executive as a real person, and it can strengthen company culture and engagement.
The bottom line: We all need to make a deliberate effort to become better communicators. I encourage integrating video as a component of your overall communications strategy. It’s engaging, efficient and effective, and will help improve communication within your organization.