Training videos have been around for years, however recent advances in video and media have completely changed the face of the concept. Video is flexible, interactive and cheap – any one can afford to produce a training video and you can watch them sitting at your desk. So why and how can training videos benefit your brand?

It’s Adaptable
Video is one of the more flexible media’s available and can be stored on DVD, USB sticks, embedded on your website and used in a PowerPoint presentation. It’s highly adaptable and versatile training material, as it can be stored and viewed in a multitude of ways, making it very applicable to your business’ needs.

Interactivity
Video has changed completely since the golden days of VHS. Now, rather than having your team sit in a stuffy room gathered round a screen, you can host your training videos on YouTube and they can interact with the clickable options throughout. Videos which feature interactive elements are great for maintaining the focus of the viewers, meaning the information is more likely to stick as well as allowing employees to see the consequences of their actions without making real mistakes, making interactivity a key reason why you should use training videos.

Accessibility For Your Staff
Video is an increasingly accessible form of media as it can now be viewed on many platforms ranging from your mobile, to your tablet, your TV, your computer, your laptop etc. It can be watched both on and off line and viewed at your employee’s own convenience, relieving you if the hassle trying to organise a time when everyone is free to view. This also allows each team member the chance to absorb the info fully.

An Engaging Media
Video is a highly powerful tool, enabling you to reach your staff and engage them. Your employees are far more likely to absorb the information and take it into their own work when they are learning from such an interesting, more engaging media than if they were reading from tiring manuals and endless text.

You don’t need to spend hundreds and thousands on a training day for your team to boost company morale. Video is a cheap, efficient and most importantly effective way of reaching your employees and offering new ideas and information. The cost of video has dropped dramatically, so not only huge corporations can make video, but now you can too. Training videos are a great way of inspiring your staff and can be re-watched to your heart’s content, so what are you waiting for?!