geralt / Pixabay

It’s that time of year when we should all try to take a step back and be thankful for the amazing people in our lives. And one of the best ways to spread some festive cheer and show your gratitude is to create employee and customer appreciation videos.

Need a little inspiration? You’re in luck! We put together this guide with some tips, tricks, and examples.

Show your team you’re thankful

Creating internal video assets can be a great way to provide your team with useful trainings and keep them informed about the latest company happenings. But video can also be a powerful tool for celebrating the people who make your business tick. This holiday season, consider creating videos to:

  • Highlight major team wins
  • Recognize an employee of the month
  • Call attention to impactful employee-run groups and initiatives

By creating these types of video assets that call out and celebrate the day-to-day work of your employees, you can show that you’re thankful for their time and dedication.

Create customer appreciation videos

Your customers are the lifeblood of your organization — and it’s important that you take the time to show your appreciation on a regular basis. There are many different approaches you can consider. As it’s the holiday season, it’s the perfect time to create a festive video to be shared with all of your current customers.

While there are ample opportunities for you to get a little creative here, you can also stick to a foolproof, easy-to-produce concept: Record a few of your employees on the screen sharing their season’s greetings and expressing their gratitude for your customers’ business.

Get inspired

Looking for some ideas on how to take your appreciation videos to the next level? Check out some of our favorites:

  1. Deloitte

    At the end of this short, one-minute baking video, Deloitte thanks its customers and speaks to the future of their partnership with the following slogan: “Let’s see what we can cook up together next.”

  2. Convergys

    When it comes to employee appreciation videos, another great format to explore is a message from the leader of your organization. In this video, Andrea Ayers, the president and CEO of Convergys, personally thanks her team for all of the wonderful work they do. Though this particular asset is geared toward Employee Appreciation Day, the same concept would work well as a holiday season-themed video.

  3. Constant Contact

    Interested in saying “thank you” to each of your customers individually? Want to give some face time to all of the team members who make your organization tick? Get inspired by this customer appreciation video from Constant Contact.

Sure, making videos can be just one part of your overall employee and customer appreciation initiative this season — but it’s a tactic that packs a meaningful punch. Consider leveraging one of the formats above to show your gratitude in style.