Researchers at Harvard Medical School say that close to one-third of the civilian workforce is chronically sleep-deprived. It’s an unfortunate epidemic that now costs U.S. companies more than $60 billion annually in reduced productivity. As a result, experts say the biggest threat to entrepreneurial creativity, marketing effectiveness, sales success, and even our general ability to lead others and ourselves at work is sleep deprivation.

In fact, at no time in history have American workers been more persistently exhausted than they are today. And the burnout extends equally to both ends of the corporate ladder. It doesn’t matter if you run the company or run errands for it. Either way, you’re likely more exhausted than you realize. And you need to do something more about this serious problem than just swilling more coffee, popping pills, or setting up an IV directly from the Red Bull delivery truck.

Smart, successful executives and employees in 2014 know that the key to unlocking workplace creativity and productivity lies in getting adequate quality shut-eye. Even Google has begun encouraging power naps on the clock by establishing “nap zones” at its Mountain View, California headquarters.

“In the old days,” says business analyst and tech blogger Mike Randazzo, “entrepreneurs attempted to train their bodies to function on minimal sleep. In recent years, they’ve awakened to the reality that they’re actually hurting their chances of expanding their wealth by working to the bone. The guy working 18 hours a day at subpar levels will not be more successful than his alert and well-rested counterpart working half the time.”

According to Randazzo, sleep deprivation is such a deeply entrenched problem across the American workforce that we can’t expect to resolve the problem overnight. But steps can be taken to mitigate what the CDC defines as a national epidemic of sleeplessness.

1. The Bedroom Isn’t The Office

Forcing yourself to realize that the bedroom is not an extension of the office can be among the most critical epiphanies anyone can experience on their personal path to more restful sleep. If at all possible, don’t bring the laptop, your files, or any work related materials into the bedroom. Once you begin psychologically correlating work-place pressures with what should be the most comfortable environment in your home, the bedroom can no longer exist as a safe-haven for restful slumber.

2. Trust Apps Over Pills

Every year, millions of Americans turn to prescription or over-the-counter sleep aids to help secure their 40 winks. But with hit-or-miss results and occasional side effects – including a worsened form of rebound insomnia after sleep meds are discontinued – a growing number of physicians are urging greater restraint when using medicinal sleep aids.

Fortunately, a preferable and safer alternative to sleep meds can be found on your nearest smartphone. Last year, for example, a new mobile sleep app called Sleep Genius launched on iOS and Android, attracting stellar reviews from occupants of the board room to the mail room in response to its advanced scientific pedigree.

3. See Vacation as a Work-Improving Getaway

“The vacation tradition was started by companies back in the early 20th century as a productivity strategy,” says Joe Robinson, a foremost consultant on optimal performance strategies. “They found that employees came back from their holidays reinvigorated, and they got more work done as a result. It’s a lesson that has been forgotten over the years and especially recently, but it’s never been more relevant than in the era of 24/7 information overload.”

“Brain scientists I’ve talked to say the brain goes down way before the body,” Robinson adds. “An overtasked, stressed brain has no ability to focus, plan, solve complex issues—to pay attention, one of the chief productivity tools.”

In the final analysis, never lose sight of the fact that the single greatest contributing factor to sleep deprivation is work-related stress. Once we discover how our own exhaustion is only intensifying professional burdens, a vicious cycle takes hold. Further compounding the problem is our tendency to wait too long to thoroughly address the problem. In fact, those who openly discuss their restless or inadequate sleep regularly find support from co-workers – many of whom similarly suffer from sleep deprivation and its painful, debilitating consequences. Even though support groups are commonly not thought of when discussing sleep deprivation, the power of having a support system at the office should never be underestimated.