Twitter Facebook LinkedIn Flipboard 0 At the beginning of this year, employers posted the most job openings since the recession ended in June 2009. There were 3.9 million jobs posted in February and there are now only about three unemployed workers for every job opening. The increasing number of job openings presents a challenge for employers to stand out. Here are some ways to beat the competition to find the best talent: Branding Finding the best talent is all about perception. Your organization needs to stand out from the rest as the ideal employer. Your brand should be reflected on your website and social media. All platforms should be updated frequently. If your company values and culture are communicated clearly and consistently, you will attract the best fitting job seekers. Diversity If you aren’t sure how to effectively target your recruiting efforts, you may not attract the attention of a diverse group of job seekers. Be sure to include your diverse goals in your mission, values, and job openings. Determine the biases that exist in your industry and make an effort to compensate for them. Use diversity organizations to target specific groups of top talent. Social Responsibility Many job seekers want to work for an organization focused on the community. In all of your corporate messaging, emphasize the ways your organization is socially responsible. Explain how job seekers will participate in these efforts in your recruiting messages. Whether you support your local community or more global issues, all of these efforts will help in recruiting top talent. Referrals Utilize the resources you already have. Ask current employees for referrals. Your employees are well-versed in your organization’s culture, so they will know the people in their network who fit best. Digital Post job openings on LinkedIn and Twitter. Job seekers who are already interested in your organization will see these first. Ask employees to share openings on their social media accounts as well. Use keywords and hashtags to narrow down the best talent pool. Targeted posts will reach the top talent for your job openings. Benefits Concrete incentives are the most obvious ways to attract job seekers. First, think about hours, compensation, mentoring, and other standard benefits. Then, move on to more creative benefits to stand out. For example, some companies offer annual sports tickets or fundraising events. Make these benefits unique to fit your company culture. What methods has your company used to attract top talent? Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?