For recent college graduates who are now fully invested in the job search, social media can be either a blessing or a curse.
On the one hand, it can provide invaluable networking opportunities, chances to connect, to stay in touch, and to discover new opportunities. This is especially true if you know all the right social media tools to use.
Then again, when it’s used unwisely, social media can undercut your professionalism—and cause you to lose out on those opportunities. It’s all but certain potential employers will check out your online profiles before hiring you—and if all they see are those slovenly photos from your most recent spring break, that could be trouble!
So what should recent grads do about social media? And, what shouldn’t they do? Here are a few tips from the Grammar Chic, Inc. team.
What You Should Do on Social Media
We’ll start with the positives.
- Check your privacy settings. There’s nothing wrong with sharing personal photos with your close friends—but are those photos also visible to potential employers? Are you sure? Check your privacy settings to be sure.
- Search yourself. Do a quick Google search for your own name, and simply see what comes up. This might call up some older social media posts or Tumblr entries you want to delete!
- Create at least one strong, professional social media profile. Use LinkedIn to put your best foot forward, and to convey your professionalism and passion.
- Double and triple check your spelling and grammar. Sloppy writing on your LinkedIn page may cause you to get looked over for someone just a little more detail-oriented!
- Familiarize yourself with LinkedIn’s job search tools. Again, there are many great resources out there, for anyone willing to learn them.
What You Shouldn’t Do on Social Media
Now, the flipside.
- Don’t share a lot of controversial opinions. If you like talking about religion and politics on Facebook, be very careful with those privacy settings.
- Don’t complain. Even if you’re currently working a retail job you don’t especially care for, keep negativity off your feeds. Nobody wants to hire a complainer!
- Don’t think a LinkedIn profile replaces your need for a resume. While some information can be the same, for a successful job search, you really need both!