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Here is the deal. Companies want to hire the best of the best. It is a recruiters job to find and attract the talent. Think that is easy? If you said it is, then I want you to tell me in detail how you would go about doing it. It isn’t as easy as you would think it would be to find the right talent. Believe me. I used to say a monkey could recruit. Well, they can’t. There is a reason that filling roles is at an all time high.

Are you going to use job boards? Are you going to hire some researchers and sourcers to find the right talent? Are you going to spend thousands of dollars on LinkedIn Recruiter so you can send mass amounts of inmails to candidates?

Ha!

Let me tell you something. You need a sales person, a good product, and a darn good story. Sure, job boards, sourcers, LinkedIn Recruiter can be used as part of the equation to find the right talent, but without a good recruiter, you are out of luck.

So, let’s break this down a little bit. It is a candidate’s market. Candidates can choose which companies they want to work with, the salaries they want to make, and when they want to go to work. I really hope you get this.

Having the competitors phone numbers, e-mails of employees, and all of the data in the world will not attract you candidates. THIS is why technology will NEVER replace recruiters. Recruiters and the HUMAN ELEMENT will always be the key differentiators in attracting talent.

I know there is a lot to be said for HR Technology. HR Technology allows us to pinpoint the right candidates that hiring managers are looking to hire. It allows us to go after the top 5% that all managers want to join their organization.

News flash! Every organization wants the Top 5%. Every organization wants their organization to make money. Every organization wants to get rich off an IPO. You aren’t the only company around! Everyone thinks their product is superior to someone elses product.

So, let’s get back to the recruiter for a minute and the key hires you want to make. You better have a darn good recruiter on your side. Make sure your recruiter understands your story inside out! Why should someone join YOUR ORGANIZATION? Why did you join? What are some key attributes that would make someone successful in the role you are looking to fill? What is your vision of the organization? Where do you see the company 1, 5, 10 years?

A recruiter is your biggest asset and will become increasingly important as the economy continues to improve. Recruiters understand culture. They understand “fit”.

When building an organization, good recruiters will understand that sometimes you need the top 5%, and sometimes you need a good team to surround the talent. You can’t have too many Michael Jordans on a team. Sometimes you need a good supporting cast. We all have certain attributes. We all have certain strengths and weaknesses. To build the right team, you need to find people who will compliment the hires you have in place today.

Recruiters are going to be the key differentiator in attracting the best of the best in 2016. If you don’t have the right recruiters in place, you may consider making some changes before the first of the year. It is a tough recruiting market, and it is only going to get tougher.

If you can’t find the right recruiters, pick up the phone and call me. I’ll gladly hire the top 5% that others can’t seem to attract.