“Company benefits” can mean different things to different companies. Most often we think in terms of traditional benefits (401k, health, and dental), but some organizations (i.e. big players like Google) build their entire corporate culture around providing exceptional benefits and work-life balance.
Now maybe you can’t afford 24/7 luxury amenities, but regardless of what benefits package is realistic for your organization, it’s important to list something in the benefits section of your job description. This strategy can increase applicant flow, while helping you show off a little bit of your corporate culture.
To help you fill in this crucial section of your job description, we asked a few of our team members to answer the question: “How Can I Use Company Benefits to Increase Applicant Interest?” Here’s what they had to say:
Product Quality Manager, Angelo Santora, says:
Don’t think in the traditional sense when it comes to benefits. Employee benefits don’t need to be health, dental, etc. They 
can include weekends off, casual dress, or a company-paid lunch once a month. Survey your employees to find out what they enjoy most about their jobs. Think outside the box!
Account Executive, Emily Russen, says:
It is important to let applicants know you care about their further training and development once they are hired. Including items like “Paid Training,” “Mentorship Program,” and “Ongoing Training and Development” are small ways to show you care. These items will benefit employees, but also benefit your company. As employees’ knowledge increases, they become more valuable to your company.
Community Manager, Jessica Palmeri, says:
Finding creative ways to give your employees more control over their schedule is often one of the most valuable benefits 
that you can provide. Programs such as flex time, job sharing, telecommuting, or even unlimited vacation can actually increase productivity and let your employees know that you trust them to get their work done on time, even if they do it in their own way.
National Account Executive, Jamie Monahan, says:
Trends show more applicants apply to open jobs when benefits are available. I like to refer to benefits as company incentives. We see more businesses listing job incentives that aren’t the traditional benefits such as vision, dental, and health. I believe job incentives make up company culture within an organization. Casual dress code, company lunches, paid vacation and time off bring all employees together.
