There is no getting away from the fact that businesses of the future will move heavily towards remote and flexible working for employees. We discuss how you can position your company to hire the best talent by offering a new way of working.
1. Marketing Value for New Hires
There are incredible marketing benefits to having a solid and well implemented teleworking / remote working policy. In this article, we discuss how you can sell these programs both internally and externally to prospective new hires.
As 80% of employees consider working from home a job perk, you can safely list this and the rest of this list on your hiring campaign literature.
2. A Progressive Company Utilizing The Latest Technology
You can demonstrate that your company I.T. infrastructure is geared up for the next generation of workers. Progressive companies show mastery of technology to enable and empower their workforce.
Technology That Empowers A Mobile Workforce
- Laptops, Tablets, Smartphones
- Virtual Private Networks: Secure communications from anywhere
- IP Conferencing: Skype, Google Hangouts
- Collaboration Tools: Microsoft Sharepoint, Slack
3. Environmentally Friendly
As our world is simply on the verge of climate catastrophe, moving your workers to remote home offices is not only there right choice for the planet, it demonstrates your commitment in reducing your carbon footprint. Younger generations care more about the environment than any other, and demonstrating your commitment to a robust clean energy and carbon neutral work environment is a marketing windfall.
4. Pro Work-Life Balance
The reduced stress and improved flexibility of flexible working, result in a considerable boost to the wellbeing of the employee. Work-life balance is the future of working and you should market this as a key benefit to new and existing employees. If you are pro work/life balance, then you are pro employees, this shows you care and they are not just employee ID’s.
5. Societal Benefits
The fact is, the commute is the biggest negative in our working lives. Removing the commute from the equation means not only benefits to the employee of time saved and a lower carbon footprint, but there are wider societal benefits.
Not all people can be remote knowledge workers, there are many jobs where you absolutely need to be in the workplace. Think about the warehouse packers at Amazon, street cleaners, dentists or anyone else providing physical services.
Taking knowledge workers out of the commute means less stress on the commuting infrastructure, meaning that the roads, trains and underground systems are freer for those who absolutely need to be physically at their job. This is a benefit to society.
6. Increased Mortality
According to the Federal Highway Commission, the average number of miles per car accident for the average US driver is 165,000. If you commute 30 miles per day, you would cover 241,500 miles.
This means you would avoid one car accident in your lifetime. Also, 1 in 77 car accidents are fatal, so that means it is undeniably better to telecommute than really commute.
Not only will your high performing employees of the future value working for you, but they might also even work for less pay, according to this article. Lastly, most professional, ambitious young workers of the future will expect to telecommute as part of the future work benefits of forward-thinking companies, perhaps it is time you got on board.
This is an excerpt from a blog post originally published here.
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