“One of the only ways to get out of a tight box is to invent your way out.”
– Jeff Bezos
If you’re looking for entrepreneurial inspiration, you don’t need to look much further than the founder of the e-commerce giant, Amazon.
From taking the jump and leaving behind a cushy job to starting what we all now know as the world’s largest e-commerce site in his garage back in ’94, he is the very personification of the entrepreneurial spirit.
Even with a net worth that secures his place among the world’s wealthiest, Bezos has no intention to stop and continues to take on new ventures and acquisitions. And one of the best things about having an inspiration like the Amazon founder is that life lessons we learn from the man can be applied and interpreted in several different ways.
We took his multifaceted advice and applied it to our own specialization – employee advocacy – and the brilliance in his words astounded us. And we’re believers already.
Here are 5 quotes from Mr. Bezos, the lessons we learned from them, and their application to help you strengthen your employee advocacy program:
1. Don’t be afraid to experiment
One of my all-time favorite Jeff Bezos quotes –
“If you double the number of experiments you do per year, you’re going to double your inventiveness”
Nothing could be put in simpler terms for a marketer.
With several methods exhausted, we’re constantly on the lookout for ways to one-up competitors. Employee advocacy is still a new concept to a lot of people. But if you never take a chance, you might never know the kind of payout it has.
“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”
When launching an employee advocacy program, be sure to also experiment with different strategies, types of content, etc. till you find a fit that suits your brand just right.
It’s like Bezos says, successful entrepreneurs should “always take the bet”, even if there’s only a 10 percent chance at a 100 times payout.
2. Think long term
“If we think long term we can accomplish things that we wouldn’t otherwise accomplish. Time horizons matter. They matter a lot.”
Part of the reason Bezos has experienced so much success is because he thinks long-term.
When initiating an employee advocacy program, focus on the long-term success of the program, and not the immediate results acquired. The early days are the most sensitive and challenging, because it may be easy starting one, but it’s sustaining the program that’s the kicker. Vision and long term thinking
Vision and long term thinking are pivotal to ensuring success.
3. Focus (obsess) on your customers
“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”
Think about it. In the world of employee advocacy, your employees are your internal customers. Their just as important as your external customers. As long as you have them sold on your vision, you’re halfway there.
Focusing on your employees by providing them proper training, the right platforms, as well as the best technology ensures that the employees are more resilient and fully motivated to participate in your employee advocacy program.
4. Be picky about people
“Life’s too short to hang out with people who aren’t resourceful”
No room for sugar coating or mincing words here.
If you’re going to succeed at what you’re doing, you’re going to have to choose people who know that they’re up to. Be picky about the people you’re working with.
Employee advocacy relies a lot on what your employees think of you as an employer and a service provider.
If the people you bring on board are not appreciative of the company culture and the goals and mission of the organization, it would be impossible for them to advocate for the brand on social media, or anywhere else for that matter.
5. It’s okay to imitate your competitors
“We watch our competitors, learn from them, see the things they were doing for customers and copy those things as much as we can.”
Although nothing compares to innovativeness and uniqueness, it is always a good idea to put a unique twist on something that your competitors are already doing.
A business can learn a lot from employee advocacy case studies, enabling one novice company to learn as much as it can from another, more successful one.
At SocioAdvocacy, we’ve helped several enterprise and small businesses to achieve their advocacy goals. Find out how you can too; request a free trial now!