When you’re a jobseeker, the Internet offers countless tools for promoting your personal brand, connecting to desired employers, and moving your career forward. Of course, all of this is contingent on you identifying and exploiting those tools, making the most out of the available resources.
If you feel like you could be getting more out of your digital job search, well, you’re probably right. Allow us to suggest a few ways you can make better use of your online resources today.
Know Your Personal SEO Keywords
Businesses target certain keywords to connect with customers, and jobseekers should target certain keywords to connect with employers. There are plenty of places where you can deploy keywords, including your Facebook “About” blurb and your LinkedIn profile. To know the right keywords, just look at some job postings in your field, and see what kind of language is used to describe key skills and job titles. Make sure your own terminology is not too dated; for example, you don’t want to call yourself a “webmaster” if that term has been replaced with “Web developer.”
Why Google yourself? Because potential employers are definitely going to. Hopefully you’ll find positive results—your LinkedIn profile, perhaps a personal website. If you come across an old and out-of-date blog, you may wish to delete it. And if you find that you share a name with someone disreputable—like, someone who’s been involved with public scandals—you may actually want to consider adding a middle initial to your online profiles, distinguishing yourself. Your name is a vital set of online keywords, and it’s crucial to manage them.
Show Your Knowledge
Something else you’ll want to do is showcase your subject matter expertise. Prove yourself to be a true industry insider, an authoritative figure within your industry. The best platform for doing this is LinkedIn Pulse. Post regular blog updates where you display your familiarity with industry trends and practices. If you need help ghostwriting these posts, Grammar Chic can deliver it!
Optimize Your LinkedIn Profile
Finally, we recommend a thorough audit of your LinkedIn profile, ensuring that each section is filled out completely and phrased with the right keywords. We can help with that, too, and in fact we offer full LinkedIn optimization services, which help you put your best foot forward on the Web.