As a HR professional, you often find yourself dealing with the intangible. You deal in satisfaction, motivation and dedication. These factors can be measured through processes like online staff assessment and development and employee engagement surveys, but measurement is only half the battle. Measurement can let you know where you are; the trick is to figure out how to improve those measures.

With effective employee feedback, the measurement tool also becomes the first step to improvement. And once you improve the more intangible factors, you should begin to see an improvement in some of your more practical measures too.

Percent of Performance Goals Met or Exceeded

Goals met or exceeded is a great universal measure because it provides an easy performance reference for both employer and employee. It’s also a metric that measures hard work and dedication. Improvement on this metric usually comes when employees apply themselves and effectively ‘work harder’. But, of course, hard work and application aren’t the only factors in meeting goals.

An employee’s ability to perform is also affected by their motivation, their satisfaction in their role and their interaction with colleagues. ‘Goals Met’ can’t tell you any of this, but employee feedback can. It can also flag workplace factors that negatively affect productivity and help employees to identify areas they can improve on.


One of the most common negative impacts on productivity is absenteeism, particularly in larger businesses where absenteeism can become a culture. If absenteeism is becoming a problem, employee feedback can help you to get to the root of the issue. Employees may miss days because of common motivational issues or problems with the work environment. Employee feedback will help you to identify this problem and allow employees see that you value their input.

Engagement of Satisfaction Rating

That feeling of value will also have an effect on your employee satisfaction metrics. By giving employees regular opportunities to share their feelings, you can create a better all around atmosphere. It will also help you to identify a key factor in employee satisfaction, job fit. Employees that are dissatisfied may simply be working in the wrong role or on the wrong projects. Once this has been identified through employee feedback, you can work on making sure all of your employees work in a role that makes best use of their skills and keeps them satisfied.

As a HR professional you are charged with managing the intangible factors in your employees’ performance. And your success is often measured through some of the more tangible metrics mentioned above. Employee feedback offers a single solution that can help you improve both sets of metrics.

SurveyShack provides a flexible and cost-effective 360 degree feedback solution. To learn more, download our free white paper on the benefits of 360 degree feedback.