Creating your own pill, vitamin or supplement is a fantastic way to boost your profits, cut out the middle man and build a fundamentally strong business. Creating your own supplement isn’t nearly as complex or as expensive as most people believe. As long as you have an experienced and trustworthy team behind you, you should have no trouble getting your new supplement line off the ground.
So how does it work? And why should you sell your own branded supplements, rather than resell a supplement made by others? Let’s take a look.
Why You Should Manufacture Your Own Pills
There are a few key reasons why people choose to manufacture their own pills and vitamins.
First, you have massively higher profit margins. Resellers often see their profits increase by as much as double simply from manufacturing their own pills. After all, you’re not paying an inflated price for the pills anymore. Instead, you’re just paying the exact price of manufacture.
Furthermore, you have a much higher level of brand loyalty. If you’re buying someone else’s product and reselling it, there’s nothing keeping your customer from going on Amazon or to the store down the street to find a cheaper price. But if you’re the only one selling your custom branded product, customers can’t help but come back to you.
Finally, with your own product line, you’re truly in control. If you’re selling someone else’s line, you’re always susceptible to their brand. If they get bad press, your sales will go down. They could raise the price on you at any time, or discontinue a line you’re successfully selling. By producing your own supplements, you don’t have to worry about any of that.
How Does the Process Work?
First, you start with formulation. If you already have a formula in mind, or if you have an existing name-brand pill that you want to mimic, this process can be relatively easy. On the other hand, if you’re working with a brand new formula, this process can take a little bit of time.
Having a good team is vital in this stage. A good team can help you reverse engineer other pills as well as come up with your own unique formulations.
Once you have your formula completed, you’ll need to decide on the packaging of your pill. There are three main components:
1) The pill itself. Do you want it in chewable form? Do you want it in a capsule? Do you want it to be a custom shape? Do you want engravings, logos or symbols on the pill itself? There are all kinds of options available to you on how you want your pill to look.
2) The bottle. You’ll need to choose what kind of bottle you want to use. You’ll also need to design a bottle label. The bottle label should clearly match the rest of your brand.
3) The outside packaging. That includes the box the bottle goes in, any informational pamphlets or instruction manuals and any other packaging materials you want surrounding your supplements.
Once you have all of these designed, you can request a sample of the completed manufactured product. Once you’ve checked over what your final product would look like, you can authorize your first production run.
Marketing Your New Product
There are all kinds of different ways you can market a supplement product. You can get distribution through retail outlets. You can sell it through the internet. You can do direct mail advertising. You can buy spread ads in health, sports, fitness and nutrition magazines. You can do infomercials. The list goes on and on.
A good supplement manufacturer should be able to walk you through the marketing process. They should be able to give feedback on your brand and your message as well as help you choose the right kind of media to market your product. Try to avoid working with manufacturers who only manufacture your pills without offering any other kind of support.
A great manufacturing partner will help you through the process from beginning to end; from formulation to manufacturing to quality control to marketing and promoting your product.
Now you know why it makes sense to create your own supplements, as well as the overall process for how it works. Are you ready to get started?