NeoGames and the New Hampshire Lottery have ahreed a new seven-year deal, as NG becomes the sole lottery provider from July 2025.
NeoGames and New Hampshire Lottery Sign New Agreement
NeoGames will offer a list of its key features in the new agreement, including its iLottery solution, the NeoSphere player account management system, the NeoDraw central gaming system and content from NeoGames Studio/Wizard Games.
Furthermore, the company will also create a fresh online gambling site in New Hampshire for customers to use, available on mobile platforms and a new loyalty program that works alongside Gambyt.
Marketing options from NeoEngage will also offer a customer engagement solution and will continue NeoGames’ involvement with the New Hampshire Lottery – which has ran since 2018.
Managing Director of iLottery at NeoGames, Chris Shaban, spoke about the new deal and how it can benefit both parties going forward.
He said (Via NeoGames): “We are thrilled to be selected by the New Hampshire Lottery as its provider for a complete iLottery solution, helping to reinforce its reputation as one of the leading lotteries in North America.
“With our industry-leading technology solutions, games and services, we look forward to continuing our strong partnership and playing a key role in the growth of the lottery’s online program into the next decade.”
Executive Director at New Hampshire Lottery, Charlie McIntyre, was also full of praise for the new deal and believes it can ‘significantly’ improve player engagement.
He said (Via New Hampshire Lottery): “We are pleased to continue our journey with NeoGames, a proven iLottery industry leader who has been a strong ally and an important technology and strategic partner as we have grown.
“This new contract further establishes our goal of enhancing our digital offering to be personalized and cater to the ever-evolving iLottery marketplace and the needs of our players.
“This partnership also allows us to significantly boost player engagement, supporting our mission of maximizing revenue for New Hampshire public schools.”