Bragg Gaming Group has continued to extend its reach across North America, after it agreed a new deal with Light & Wonder.

Bragg Gaming Group Agrees Deal With Light & Wonder

BBG will now see its variety of games, created via in-house studios, included in Light & Wonder’s online sites after agreeing a new deal with the games provider.

A list of online games will be added to the site, including Atomic Slot Lab, Indigo Magic, Wild Streak Gaming and Spain Games.

This partnership will also see a multitude of fresh, exciting and exclusive content be released through the various suppliers supported by BBG partners.

Furthering its hold across the USA is not the only benefit for Bragg, as this collaboration will also improve its rank in Europe and Canada.

Matevz Mazij, CEO at Bragg Gaming Group, has revealed how the deal will benefit the company over the coming years by acquiring a new audience.

He said (Per, Bragg.Group): “Light & Wonder is a world-leading platform and games provider, and this distribution deal will be hugely beneficial for us, as our content will be in front of new audiences through its large operator network boosting exposure of our games,

“We have focused on strengthening our content portfolio over the last year and this partnership is a testament to the popularity and appeal of our games which have been proven successful in markets globally.”

Seniot Director Digital Partnerships at Light & Wonder, Steve Mayes, also feels the deal will be of great use for both Bragg and Light & Wonder – highlighting the importance of increasing its gaming partner portfolio.

He said (Per, Bragg.Group): “This deal is a great showcase for the power of our aggregation platform and global scale.

“We already have a number of key operators lined up to launch Bragg games and excited to further expand our portfolio of games partners.”