BetMGM has chosen Prove Identity as its sports betting security provider and will use Prove’s Pre-Fill identity solution.

Used by more than 1,000 businesses, Prove Pre-Fill will enable BetMGM to accelerate its onboarding process by up to 79% for new customers.

The identity solution now just needs regulatory approval to be used with BetMGM offerings.

Speaking about the new security contract, BetMGM CEO Adam Greenblatt was keen to stress the importance of offering a secure and safe platform for bettors.

He said: “We’re committed to providing customers with a seamless and secure sports betting experience, and our partnership with Prove is a testament to that safe bet.

“Prove Pre-Fill adds an extra layer of security, reduces sign-up abandonment, and improves the overall user experience by streamlining the identity verification and authentication processes.

“Users can now enjoy the BetMGM sports betting and casino experience faster and with greater peace of mind.”

And those in charge of Prove were equally excited at the deal.

Tom Hill, Prove’s director of digital identity and head of sports betting and iGaming, was full of praise for BetMGM.

He said: “BetMGM is an innovator in the space, always looking to find new and compelling ways to improve the online gaming experience.

“Prove Pre-Fill is the latest example of that and allows customers to get access to the content they desire faster than ever before through the identity verification process, enabling them to take full advantage of BetMGM’s vast product offerings.”

Sports Betting Security Is BetMGM Top Priority

Digital fraud is increasing across the United States.

Released last month, the 2024 TransUnion State of Omnichannel Fraud Report found gaming had the highest suspected digital fraud rate in the country in 2023.

At 10.9%, the industry saw a 9% jump in suspected digital fraud rate compared to 2022. This is despite a global fall in digital fraud rate of 30% on the previous year. The most common form of U.S. gaming fraud was found to be promotion abuse.

BetMGM’s beefed up security measures follow a major cyber attack on the company’s co-owner, MGM Resorts, in September 2023.

The attack affected MGM’s websites, gaming floors and digital systems, costing roughly $100 million in damage.

MGM also suffered a security breach in 2019. Hackers obtained personal information on more than 100 million users, with MGM not reporting the attack until 2020.