The iGaming industry in North America has seen a huge addition, as BetMGM agrees a partnership with GameCode.

BetMGM Agrees Partnership With GameCode

After partnering together, the duo will open new games including HammerCash, Super3 series and Boom Boom Boom – opening at BetMGM in New Jersey and Michigan.

The continued relationship will allow BetMGM to have GameCode’s full portfolio in each of its areas that allow iGaming.

BetMGM Vice President of Gaming Product & Content, Olivier Bartlett, revealed how the performances of the previously mentioned games has proved the relationship to be worthy.

He said: “Boom Boom Boom and other GameCode titles have already proven to be strong performers in their first few weeks of launch at BetMGM.

“Our mission is to always innovate with in-house, exclusive content with Entain and partners like GameCode to provide our players with an iGaming experience that rises above the rest. This will continue to position us as a destination for players and the first choice for suppliers of premium content.”

The CEO of GameCode, Matt Hanski, was also positive about the collabaration and believes GameCode can help take BetMGM to loftier heights.

He said: “At GameCode, we focus on creating good games rather than disposable online gaming content. With experience gained in North American land-based casinos, we provide a unique understanding of the market and player needs. We aim to make an impact with each title we release and so far we do so.

“We innovate at a pace that is difficult to catch up with, providing something new every time we launch a title that players have not seen before. So far, in the states we are live, GameCode’s titles are at the top of the rankings. More is coming.”

BetMGM has been extremely active in the early stages of 2024, in relation to new partnerships, after agreeing a deal with Prove Identity to improve security for new users.