One thing is certain: communication with stakeholders will reap big benefits.

A recent Ethisphere Best Practices in Ethics Communications Workshop sought to educate communications professionals and legal departments on how to develop measures to promote an ethical business culture.

The event featured executives from major public relations firm such as Richard Edelman, CEO of Edelman, and Jack Martin, global chairman and CEO of Hill + Knowlton Strategies, among others, who urged companies to start taking an active role in building and maintaining their reputations.

In an interview with Corporate Secretary magazine, Susan Frank, vice president and assistant general counsel for global compliance at AECOM, who also attended the event, discusses how she uses her legal expertise and communication techniques to build a company with strong ethical values.