If you’re getting ready to go public, you should be thinking about day-to-day life as a public company. Part of that includes making sure your communications reach the right audience. StockTwits has announced a new tool to help. StockTwits Direct, according to a company statement, provides public companies with the ability to post their news and information directly onto a module hosted on the Yahoo! Finance Quote page. This provides a considerable amount of reach, as well as the opportunity to streamline investor relations. The tool is already being used by Hewlett-Packard, Royal Dutch Shell, Intel and Yahoo!.

Features includes the ability to:

1. Post updates directly to the Yahoo! Finance Quote Summary page

2. Place three official company messages in the Yahoo! Finance module, as well as unlimited updates and message management through your StockTwits account

3. Access performance metrics, such as click-throughs

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