Two of the hottest start-ups on the market right now are working together on an interesting promotion. If you have a solid Klout Score, you’ll get a discount on Gilt.com purchases – higher Klout Scores translate to larger discounts.

This isn’t exactly an unexpected move. Klout has been trying to move into the promotion space over the past year, with the deal it struck with Spotify to promote its US launch serving as an example. The play, here, is to use Klout to give deals to influencers, with these lucky folks helping to drive more sales from within their personal networks.

This could be an interesting business for Klout, as it would effectively become a promotions company with a special twist. Thoughts?

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Source: email