There are several key elements to pitching which are a must have and we have written about these in our previous angel investment blogs. Check them out if you are looking to attract and pitch to angel investors.

The idea behind this blog is to give your approaches to angel investors and your pitches additional punch and make them more compelling. At the end of the post, you should have a better idea of how to frame your pitch and how to deliver it.

Let’s get started.

It all starts with a Story

From an early age, we are compelled to listen to stories. As such, telling the story of your idea from the ‘eureka’ moment to how you got it on the rails is a good way to hook an investor. Some investors have said that they like the storytelling as they can relax a little and listen to the story without out trying to analyse and assess the value proposition of the pitch.

The trick with a story is to make it compelling without making it too long. Try and tell the story of your idea taking the listeners on your journey. Be enthusiastic and try to bring it to life.

Philanthropy Helps to Deliver a Winner Pitch

Although the purpose of your project may not be directly charitable, if you can frame it as a semi-philanthropic exercise you stand a better chance at securing funding. To this end, highlight the overall benefits to your target market. You will find that angel investors are more likely to give to a good cause. It will also make you more likeable which is important to attract investment.

Be Confident but not over Confident

When pitching you should try and adopt a demeanour which is confident and enthusiastic without being too confident and enthusiastic. Too keen and indeed too desperate can sound alarm bells and be off-putting to investors. To this end try and adopt a calm confidence when pitching.

Keep the Pitch Simple

As we said in an earlier post keep the USPs simple and easily understood. Your potential investors’ time is precious and complex selling points are off-putting. Nobody invests in a business unless they understand the value proposition.


Pitching takes practice. If you’re new to it target investors that are interested in your industry and do not stress about chasing a big name. As you feel more confident target, higher-profile investors.

If you can keep your pitch compelling and on point, you will see greater success in securing funding for your project.