With multiple social media platforms out there, it can sometimes feel overwhelming trying to decide where exactly to invest your time and money. Each platform captivates it’s own audience, and caters to a specific demographic of people.

LinkedIn is considered a business platform, Instagram is for the creative millennial and Twitter supports a little bit of everything. So where does Facebook fit into the mix?

Think of a business Facebook page like a Yelp page, but much easier to use. Since most everyone is already on Facebook, it is easier to write a review about a business on a familiar platform. It might deter customers from leaving a review if they had to create an account on a platform they don’t plan on using again.

Along with providing a simple way for consumers to communicate with different brands, Facebook has many other qualities that are sure to benefit any business.

Reach Billions Of Potential Customers

According to Hootsuite, Facebook demographics reach further and wider than any other social media network. Facebook’s latest figures show that more than 2.45 billion people log in to the platform every month. That’s a slight increase from 2.32 billion in 2018.

On a daily basis, there are more than 1.62 million people active on Facebook. That figure is also up from 2018, marking a 9% year-over-year increase. Crazy, huh?

Lower Your Marketing Expenses

Woman excited about getting attention on Facebook.

It costs exactly $0.00 to set up a Facebook business page, so why not have one! Of course, there are opportunities to spend money to further your online success, but doing so is not mandatory.

Starting your Facebook business page costs nothing, but using the advertising service does. Creating a Facebook ad can be extremely beneficial to growing your exposure. By choosing a target audience of potential new customers, Facebook pushes your ad to a whole new set of eyes! This plays a crucial role in the growth of your page.

Choose A Target Audience

As I just mentioned, a target audience is a great way to reach new customers. For example, imagine you own a hair salon and you are getting ready to run a couple of specials. Say, 10percent off of men’s buzz cut and 15 percent off of a kid’s haircut. Once you carefully craft your message for each advertisement, it’s time to narrow your audience.

Since you are offering a discount on men’s haircuts, your first target audience will most likely be men, age 16-60. You can then choose interests like business, men’s style or men’s fashion and every single man aged 16-60 who has engaged with a post regarding one of these topics, will see your ad.

As for your kids haircut offering, you will likely want to target mothers aged 18-40 who have engaged with interests like children’s toys, local daycare or family-friendly activities.

Gain Insight On Your Audience

While not all of us are “numbers people,” being aware of your Facebook insights is important and easier to understand than you might think. Facebook isn’t trying to trick you, they want you to use their services to the best of your ability. Which is why they have simplified these metrics on your page overview.

At a glance you can see:

  • Page Views
  • Post Reach
  • New Page Likes
  • And Much More

While getting your business page started on Facebook might seem like a daunting task, the platform itself wants to help you!