Twitter Facebook LinkedIn Flipboard 0 Why do some fans “like” brands on Facebook? And why do some choose to “unlike” brand pages? Recent studies have found that 43.5% of people follow brand pages so they can take advantage of special offers and deals from the brand. It’s the top reason consumers “like” a page. Additionally, consumers follow brands because they are already a customer, the brand’s content is interesting or entertaining, or their friends like the page. However, studies also show that 42% of fans who “unlike” brand pages do so when the brand’s posts stop offering the same financial, informational, or entertaining values. In addition, 42% of consumers said they stopped following a brand because the brand was posting too frequently. This infographic outlines some of the reasons people like and subscribe to a brand – as well as some tips on what you can do to keep the fans and followers you have! This study illustrates why it’s important to consider your posting strategy carefully and adjust your tactics if you ever notice a drastic spike – or drop – in “likes.” It’s also important to remember that many of your fans are supporters, potential customers, and oftentimes your biggest advocates who help you build your brand. And because they also have the power of influence, it is becoming more essential for you to build and maintain a good fan base to generate leads, boost your reputation, and develop loyalty – all of which help your small business succeed. What are some of the most successful ways you have found to connect with your fans and subscribers? Let us know in the comments! Twitter Tweet Facebook Share Email This article originally appeared on ReachCast Blog: Web Presence Optimization for Local Business and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future ofView full profile ›More by this author:Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?