Facebook has rolled out four new targeting features for paid ads, making it easier and more effective for businesses and advertisers to reach specific audiences using four key targeting types: location, demographics, interests, and behaviors. Additionally, Facebook is introducing “Partner Categories” to the Ads Create Tool for US businesses, allowing brands and local companies to utilize this highly targeted option to enhance their marketing efforts. These new targeting features will assist advertisers in reaching the right audience.
Facebook is offering businesses new ways to reach over a billion users around the globe through the largest social media platform online. The focus for Facebook now is on connecting with specific audiences using customized messages. Facebook employs various tools to gather and store large amounts of data on each user, including their location, age, interests, behaviors, and more. These new features will assist advertisers in reaching the right audience for their ads. Advertisers will gain significantly more control over how their targeted ads can attract potential customers based on factors like geographic location, education levels, interests, and behaviors.
Location
This specific feature now allows the marketers or advertises to display ads to people who live near their brick-and-mortar locations. For instance, if you are a business entity, you can build campaigns around any geographical locations, narrowing down to more specific locations, such as country and code, country and state, state and city, city and ZIP code, etc. You can also exclude certain areas.
Demographic
This new feature allows you to reach people based on their specific demographic characteristics. For example, if you are an employer and looking for an HR specialist in London, now you can send targeted ads to recruiting firms in London. You can also target people with specific qualifications, and people holding certain job titles.
Interests
Advertisers or marketers on Facebook now can reach people specifically based on their particular interests. Facebook has developed a new methodology that allows the marketers to choose one segment under broad categories and keywords, making it more precise when it comes to targeting a particular segment of a wider audience. For instance, if you choose basketball as your targeting segment to reach basketball fans, you will be able to reach people that have liked or expressed interest in basketball related topics on Facebook.
Behaviors
Facebook is including this new paid ads option that will give marketers the ability to target campaigns to people based on devices they use or things they buy. For example, if you want to reach people interested in mobile apps that use Androids or iPhones, you will use behaviors to build your target audiences for your products or services and more.
Final Words
Facebook is one of the most powerful platforms on the Internet businesses that advertisers are increasingly relying on to advertise their brands, products and services. The new targeting options for Facebook advertising will give marketers the opportunity to influence very specific target groups of consumers to expand their businesses. These new options will also enable the advertisers to go after the most specific audience in an easier and more efficient manner. The more specific ads will generate more leads and conversions to maximize their revenue.