I find that even though Facebook is the most used social network there is at the moment, it can be a hit and miss where getting traffic for your website is concerned. As we are well aware (and we may even do it ourselves), people click ‘like’ on interesting headings, article titles and pictures without actually clicking on the original page they came from. I do this quite often, as I limit myself to only 20 minutes of Facebook time each day. I scroll through my friend’s profile updates in a sweep and ‘like’ the things that catch my eye.
This said, there are still obvious ways to get traffic for your site via Facebook. You just have to use them to your advantage.
Do photo editing and include with your link
This may sound complicated, but it really isn’t. There are lots of free photo editing sites, the most accessible being, Google+ images. Just upload your original image, and you’d be surprised to see the hundreds of things you can do with them: add text, zoom in and out, add a Polaroid (and other) effects etc. How does this bring traffic to your blog?
If you’ve written a post, add a couple of pictures that are pertinent to your topic. Edit them to reflect what you’ve said in your post. Add your link to Facebook along with one of the edited pictures. Mention that your link has another equally fantastic picture to further explain your post.
The more you do this, the better you’ll get at it. As Facebook users are more likely to ‘like’ pictures than text, they’ll be more likely to click on your link to see additional pictures. Remember that pictures can be just text set out in an attractive way, or text saying something profound, which relates to your topic.
Use your existing Facebook platform to set a trend
We all know how difficult it is to get self-promotion off the ground. What better way to start your promotion of your new e-book, the launch of your new product, site etc, by making use of the platform you already have! Remember that you don’t have to have access to the friends of your contacts in order for them to be exposed in your promotion. Start your ‘public’ event. Make sure you set it up so that friends can also invite their friends. When your friends ‘like’ your event, their contacts will see this link on their page. Your event has the capacity to go viral without you spending a penny. So make use of the platform you already have on Facebook for your event to get traffic to your site. If it’s worthwhile enough, people you’ve never heard of will soon be getting involved and clicking through to your site – and it all starts with your friends.
Large groups and pages can send you traffic
Some of the very large groups on Facebook have hundreds of thousands of people. Imagine if you can get just one percent of these people to your site. Search for your site’s keywords on Facebook and join a couple (two or three will be fine) of large groups within your niche. Become active in the group answering questions and helping people find information. Look up the topics that are popular and answer a question raised there in a blog post. Because this is directly related to the question at hand, you can share your link on the page. This won’t be considered spamming (you have to be careful not to spam). Within seconds you can have a flood of traffic to your site.