The Pros and Cons Of Outsourcing Facebook Wall Management

Facebook Wall Management can be a very time consuming task. It’s no wonder that many people outsource this to third parties. Some people literally do not have the time to management their wall at all, and at the least manage it effectively. For this situation, it would be required to outsource your Facebook wall management.

There are pros and cons to outsourcing your Facebook wall management. It is up to each individual to way these pros and cons and decide if outsourcing is the right decision for you and your business model.

Outsourcing your management to offshore business or individuals via platforms like oDesk can save you money…I’m not talking about peanuts here; you can save sometimes an upward of 60% by outsourcing it. It is also important to understand what should be outsourced and what should not. For example, it is fine to outsource your simple day to day management of your wall, but it is never recommended to outsource the development of your plan or Social Media Strategy. That’s like giving the keys to your Porsche to someone that you never met – you wouldn’t.

Outsourcing Has Its Limits

You may need to pick and choose what tasks that you want to outsource. There are several reasons for this, and it is always decided on a business by business basis, according to your business model.

For example, if you have a local business with local customers, it can sometimes be difficult for a third party based in India to understand your local market and keep your customers/users engaged in conversation. Also, even small things like dialect can hinder profitability and create a metaphorical distance between your company and your users – even though you’re in the same town (or country).

Why Did You Start Your Business?

This is a rhetorical question. You started your business because you are skilled in what you do and passionate about your business. But there is a fine line between being passionate and skilled, and overloading yourself with work. Do you need to everything yourself?

The clear answer is no. You should always do what you do well, and delegate or outsource the latter to other people that will achieve better results in that area. Many people try to avoid spending money by doing everything their self, but this can lead to exhaustion and even under performance.

A Few Reasons Why You Should Outsource Facebook Wall Management

1. Facebook is not stagnant. It is always changing. In order for you to keep up with the trends it would require hours of research on your end. You would also need to constantly test different methods.

2. Your Facebook needs to be enhanced graphically. Facebook is not just about text and words, but also needs to appeal to peoples senses (eyesight), which will sometimes require a Graphic Designer.

3. The most important reason to outsource your management is “thinking”! That’s right. Thinking. Most people don’t realize how much time goes into thinking about what their next wall post will be, and it is justified. It is never recommended to post a wall post off the cuff without putting thought into it first. This can use up your brains resources and often lead to confusion, stress and even fatigue.

4. Facebook Branding is a process, not a quiz. This is not something that can be done in one hour, or even one day or one week. This is a long process that is always changing and requires constant attention. Don’t get me wrong, when first creating your page, yeah, it’s exciting, but it’s the three weeks after that that can become tedious and “boring”. Neglecting your Facebook Page will most likely lead to Social Media Suicide.

If you do decide to outsource your Facebook Wall Management, don’t just pick anyone at a whim. Make sure you do your proper research and ask for samples or previous work that they have done. Make sure you always retain Administrator access to your page and most importantly, choose wisely!

Don’t just stick to one platform for your outsourcing. If oDesk doesn’t deliver the consultant you want, don’t settle for less. There are many third party site like oDesk suck as Freelancer.com and eLance.com.

Good Luck and remember, choose wisely and never settle for less!