Below are a handful of Facebook questions we’ve either received a lot or seen the most throughout the past 12 months. Instead of giving you the answers outright, here’s a chance to test your Facebook knowledge. To play, answer all 12 questions then tally up your combined score.
How do you think you’ll rank? Are you Mark Zuckerberg’s assistant, Tyler Winkelvoss or Tom Anderson? Take the quiz to find out.
1. How often should you post to Facebook each day? (1 point)
2. When is the best time to post to my Facebook Page? (2 points)
3. What does the “Talking about this” number really mean? (3 points)
4. What’s the difference between a subscriber and a fan? (2 points)
5. How can I get more people to share my posted content? List three ways. (1 point per answer= total of 3 points)
6. How do I increase my Facebook Page’s Likes? List three ways. (1 point per answer= total of 3 points)
7. How is an application different from a tab? (2 points)
8. What percentage of people actually see my post? (3 points)
9. For a small business, is Facebook worth the time and effort? List 2 reasons why or why not. (1 point per answer= total of 2 points)
10. What’s the difference between a Facebook business account and a Facebook personal account? (1 point)
11. How do I run a contest on my fan Page without getting in trouble with Facebook and their guidelines? (2 points)
12. How much time should I be spending per week managing my Facebook Page? (1 point)
1. On average, post to Facebook 2-3 times daily to maintain healthy communication with users.
2. This one is kind of a trick question. There are numerous studies that suggest posting between the hours of 11 am and 5 pm is best, but this recommendation should be interpreted loosely. Facebook log-on and engagement tendencies vary across Facebook user groups. To determine the optimal posting time for your targeted Facebook audience, you’ll need to experiment a little. Break from your regular posting schedule and see what results come of the change.
3. The “Talking about this” is a number that Facebook calculates by dividing your Page’s engagement from the past 7 days by the number of total Page Likes your Pages has.
4. A Subscriber is a user who “subscribed” to see public updates from another Facebook user’s personal Facebook profile. A fan is a user who pressed the “Like” button on a Facebook business Page, thus opting in to see all of the brand’s profile updates. Not all users have a “Subscribe” button on their profile, but all business Facebook Pages have a “Like” button.
5. Three popular and effective ways of getting people to share your posted content are as follows: 1.) Include an image with your Facebook status update. 2.) Use a Call to Action in the post. 3.) Offer an incentive (like exclusive content) to users for sharing.
7. This is another trick question– kind of. Essentially an application and tab are the same thing. Here’s some back history: when Facebook rolled out the new Timeline profile design for business Pages, the term “tab” was forced into extinction and replaced by the word “application.” With Timeline, apps (formally known as tabs) have a have a more sophisticated design, looking similar to a content page on a traditional website. In summary, today many people still refer to an application as a tab even though the term “tab” is no longer correct.
8. According to Facebook Marketing Solutions on average 16 percent of content is seen by fans.
9. This is an opinion question. Give yourself a point per reason given.
10. Facebook explains that “business accounts are designed for people who only want to use Facebook to administer Pages and their ad campaigns.” Whereas, personal accounts are simply for personal use. Also, unlike personal accounts, business accounts cannot be found in search, send or receive friend requests or create/develop apps.
11. Facebook has strict guidelines for running contests and promotions. To be Facebook compliant, all Facebook Page owners must use a third party service (like ShortStack) to run any form of contest or promotion on the platform.
12. It’s suggested that on average Page administrator’s should spent between 4-10 hours per week updating, creating content for, and managing their Facebook Page. This however depends heavily on the popularity and online activity of the brand.
Mark Zuckerberg’s Assistant 21-25 points
Tyler Winkelvoss 16-20 points
Tom Anderson (aka Myspace Tom) 15 points and below
Don’t forget to share your score with us @Shortstacklab!