Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page that reaches and engages people. So, below are 10 easy steps to follow to get started.
- RESEARCH AND UNDERSTAND YOUR AUDIENCE.
Before starting the page, lay the groundwork by researching and understanding the audience that you want to reach. Build a persona of your target audience to understand the size and potential, and ultimately brainstorm content that will be of interest to this audience.
- RESEARCH AND UNDERSTAND THE COMPETITIVE SPACE.
Moving on from your own audience, it is also vital to research and understand the competitiveness of your field. Using competitive benchmarking you can analyse content that does and doesn’t work well for your competitors. This benchmarking process helps influence your content strategy for everything including what days and times to publish content, what multimedia to include in the posts, and what the most engaging way to write and structure a post is.
- UNDERSTAND WHO YOU ARE AS A BRAND AND IDENTIFY YOUR TONE OF VOICE.
When you know your target audience and you understand the competitive space you need to decide the brand personality and tone of voice that you will use in social media. While it is important to maintain consistency across the channels you are present on, you may find your language on social media needs to be more friendly and personable.
- HAVE GUIDELINES IN PLACE FOR HOW TO APPROACH DIFFERENT SITUATIONS.
There are several predictable situations that can occur in social media and it’s important that these are prepared for. These are cases such as customer support queries, new product ideas and negative comments. You should plan ahead in order to give your community managers better guidelines and tools to handle these cases, such as a crisis or negative comments.
- SETUP AND BRAND YOUR PAGE.
Now that you have laid the foundations of your Facebook strategy, it is the right time to actually setup the page.
To start your page:
- Add a cover photo and profile picture
- Complete full profile information including links to other key channels
- Request for your page to be verified. You can do this here: https://www.facebook.com/help/contact/342509036134712
- OPTIMISE YOUR PAGE SETTINGS
When your page is branded, make sure to optimise it for the best possible performance. Ensure that you include all relevant business information. Full description, mission statement and other possible additional info are a must. Contact numbers and addresses are also helpful, depending on the type of your business. Don’t forget to put a relevant call to action button for maximum conversion of your audience.
- CREATE AT LEAST ONE WEEKS WORTH OF CONTENT AND PUBLISH THE FIRST POST.
Before announcing your new page to the public, you should prepare and schedule a week’s worth of content to ensure you have frequent postings.
- USE ALL POSSIBLE FEATURES YOU DEEM NECESSARY
Facebook constantly introduces new features that make business pages more interactive and presentable. Make sure to use all possible features that you believe are necessary for your brand. The Facebook marketplace options are a nice way to sell your products directly through the network. Video covers are a great way to make the design of your page come to life. Consider these when setting up the page.
- LET PEOPLE KNOW YOU ARE ON FACEBOOK.
Now your page is online, you have published your first post and you have several additional posts scheduled. It is now the right time to announce your new page and let people know you are on Facebook, such as clients and partners. Also use your other social media platforms to notify followers of your new page.
- MAKE A MARKETING PUSH TO GROW YOUR PAGE.
This initial marketing push will hopefully result in some likes and engagement, but you do need a bigger push in order to dramatically grow the page. If you’re creating a page for a famous name or a big brand, you can look for any unofficial pages that already exist. Facebook can help you merge these pages with your official page which will help you easily acquire a decent fan base. Using Facebook advertising will also increase the chances of your page content being seen and grow a following.
Following these steps does not necessarily mean that you will achieve huge fan numbers overnight, but it will certainly help you achieve success faster. You are now well equipped to start your new Facebook page and make it a success.