Sparking Better Facebook Engagement During Business Events #DigtialSplash

Walking through industry conferences, association meetings and business events seeing so many opportunities to connect with attendees via Facebook being missed – makes me cry like Tita chopping onions in Like Water For Chocolate – infusing the food with intense sadness.

What Is Your #1 Goal During Events?

• How Are Your Connecting With Ideal Customers?
• Have You Made It Fun?
• Where Can You Extend the Conversations?
• Show Them What They Missed?

These can all be done using Facebook with simple and easy tactics. Who doesn’t have a cell phone with a camera in it? How many folks have Facebook and Twitter apps on their smart phones? What about all the tablets wandering around the conference floor? Now, how are you using that to spread the word during your conferences, events and meetings?

Whether you are an exhibitor, a speaker or an attendee – you each have fun and engaging ways to use Facebook.

#1 Exhibitors

You spent money to exhibit because you have a great solution to offer attendees. How are you leveraging those conversations on the floor to spread your message and build rapport?

Ask attendees to let you take a picture of them sharing your solution and upload to their profile their aahhh haa moment you just taught them. When they tag your Facebook Page they are entered in your contest to reward them.

Offer rewards for their sharing your recent blog post on your Facebook page right there on the spot!

Let them interview you with their video on their phone – asking you a question their boss wants to know answer to – them upload it to their company page or even their own profile.

Have a google hangoutright their in your booth with their team who could not make the event – that 5 min will win you more business. OOPS did I give you a google solution and you thought I forgot we were talking facebook (yea of little faith) – now stream that to youtube and post that link on your own Facebook page.

2#Attendees

When justifying to your company the spend to send you to events – make them part of the learning via Facebook. You bring the team back in the office up to speed and allow them to help you be the hero back at the office.

Who are three people you could talk to at the event that will help different departments have a win from the event? Is there a speaker discussing a solution your HR department is wanting to know more about? Does customer service need those new ideas presented in the last session you sat in on?

Go up to speakers after the session and ask that question for customer service – record on your phone video and post on facebook the answer.

Stop off at that booth with a great solution for HR and take a picture with the sales person who can answer your colleagues question – upload to Facebook with an introduction and the vendors phone number or email.

Connect with colleagues you only get to see at conferences and each of you take a picture – upload to Facebook and then share one of your colleagues expertise and invite others to reach out if it makes sense to do business with them – you are happy to give personal introduction.

3# Speakers

Being able to expand your reach each time you speak is what smart speakers do. It delivers additional value for the event that hired you (making you memorable) and it stretches your reach to spark a request from another conference, association or event that needs you to speak to their audience next.

Invite attendees in your session to come up take pictures with you share with their Facebook community and tag you Facebook page and you will give them a digital copy of your book or program.

Offer who ever wants that one on one time to take video of you answering their question ( when they come up front to ask you anyway) and post it on their facebook.

Create a 30 second video ONE thing you will teach in your session at event and post it on your facebook page tagging event spreading the love.

You can see how when you get creative and think about how it serves others – your Facebook interactions will be seen a helpful and be liked, shared and commented on more.

How Have You Used Facebook at Business Events?

Let us know below in comments!

Photo attribution

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