Facebook contests are rapidly becoming popular as one of the best ways to attract attention to your site or brand while also generating leads. With more than 1.3 billion users on Facebook, even capturing a small percentage can result in thousands of valuable leads and visits to your site.
Best of all, if you promotion goes viral then your traffic and leads could almost cost you nothing!
However, getting massive attention and exposure through your first contest isn’t as easy as it sounds. The good news is that Facebook contest apps are easy to setup.
Quick Tips on How to Run a Successful Facebook Contest
So through the use of quality Facebook contest apps and services that are available for anyone to sign up for, you can pretty much setup any type of contest you like with out the need to learn programming, design or any other complications.
The next important step is to make sure you do a good job with actually setting up and launching your Facebook contest. Here’s a few contest tips to help you with the process.
The Prize is Very Important!
It’s easy to throw a high ticket prize out there like an Apple iPhone or iPad, but guess what… that’s killing your audience engagement and targeting! Everyone wants to win a big prize and will enter a quick contest to do it. Instead pick a smaller prize that actually relates with your service or company. This will help you attract new customers and leads that will work with your end goal.
Use Promoted Posts to Gain More Attention
Facebook is all about engagement and getting your updates and promotions in front of the right people. Through the use of Facebook Ads and Promoted Posts you can get a quick boost for your promotion. Once more people enter and share your contest, the viral activity will start to kick in.
Make Sure Your Promotion is Mobile Ready
More people are using their mobile devices than ever when viewing Facebook content. Make sure your entry forms and pages are responsive and mobile optimized so you don’t miss out on any leads or confuse the viewer with a site that doesn’t look good on mobile devices.
Create a Sense of Urgency with Your Promotion
No one wants to enter a contest that ends in a few months or even a year. Run a short promotion and run them offer. The more likely a winner will be selected soon, the better your chances are for getting people to take action now. If you run a bunch of contests, be sure to show previous winners to increase engagement and excitement.
Test, Test and Test Some More!
The good thing about online promotions and Facebook contest is that you can always create new ones and test what might work differently the next time around. With access to so many people on one platform, it’s easy for you to continually split test and see what works best. This means you should have no problem with seeing continued results and reaching new audiences for several months to come.