Earlier this week Facebook launched a new page measurement which looks at the number of fans who “are talking about” a branded Facebook page.

The ‘People Talking About’ metric refers to user-initiated activity on a specific page, which includes posting to the Wall; “liking”, commenting or sharing one of the posts or a piece of content on the page; answering a Facebook Question posed to fans, or mentioning a page in a status update.

Here at FreshNetworks we’re very pleased with this new metric as it indicates a move away from measuring a page’s “success” through the number of likes or fans, and a move towards measuring real engagement  – something which we’ve always advocated.

With this in mind, we thought it would be interesting to use this new metric to assess which are the Top 100 most engaged pages on Facebook*. We think the list below sheds new light on which brands are achieving the most success with social media:

Number Company Engagement

  1. Oreo India 9.44%
  2. Sony Ericsson India 7.99%
  3. Louis Vuitton 7.33%
  4. Addidas Basketball 7.25%
  5. L’Oreal Paris Brasil 6.49%
  6. Halls Brasil 6.13%
  7. Nokia Italia 5.86%
  8. Coastal 5.45%
  9. Heineken 5.37%
  10. Walgreens 5.25%
  11. Dove 4.98%
  12. Café Coffee Day 4.97%
  13. Chupa Chups 4.88%
  14. Haribo France 4.77%
  15. Nescafe 4.72%
  16. Smirnoff Brasil 4.41%
  17. Dunkin Donuts 3.98%
  18. Volkswagen Turkey 3.75%
  19. ASOS 3.73%
  20. La Redoute 3.60%
  21. NASCAR 3.53%
  22. Wendys 3.52%
  23. Coca Cola Australia 3.50%
  24. Starbucks Mexico 3.46%
  25. Pepsi India 3.43%
  26. Microsoft 3.39%
  27. Smirnoff US 3.37%
  28. Nikon 3.25%
  29. Dominos 3.21%
  30. HP 3.02%
  31. Satisfaction guaranteed Japan 2.99%
  32. Aircel India 2.84%
  33. Burger King 2.83%
  34. Samsung Mobile 2.80%
  35. Sephora 2.77%
  36. Dior 2.76%
  37. Bacardi 2.75%
  38. Corona 2.61%
  39. Nescafe Philippines 2.55%
  40. McDonalds 2.48%
  41. Allegro 2.41%
  42. Chocolatos 2.39%
  43. Benetton 2.39%
  44. Hanes 2.37%
  45. Reebok India 2.35%
  46. Jimmy Choo 2.30%
  47. Walmart 2.28%
  48. Jordan trainers 2.27%
  49. HTC 2.16%
  50. Google 2.15%
  51. Kingfisher 2.13%
  52. Dominos pizza India 2.06%
  53. Volkswagen 2.04%
  54. Burberry 2.03%
  55. Mini 2.02%
  56. Addidas Cricket 2.02%
  57. Lynx 2.01%
  58. Starbucks 2.00%
  59. Ebay 1.98%
  60. Xbox Mexico 1.95%
  61. Swarovski 1.94%
  62. Turkcell 1.84%
  63. Inca Kola 1.80%
  64. Guess 1.79%
  65. Sony Ericsson India 1.78%
  66. Unicef 1.77%
  67. Nespresso 1.77%
  68. Bath and Bodyworks 1.74%
  69. Ugg Australia 1.73%
  70. Netaporter 1.72%
  71. Cadbury celebrations 1.70%
  72. Trendyol 1.70%
  73. Intel 1.70%
  74. Old Spice 1.69%
  75. Fanta 1.69%
  76. Turkcell 1.63%
  77. Dr Pepper 1.63%
  78. Toyota 1.61%
  79. Nike Turkey 1.61%
  80. Christian Louboutin 1.60%
  81. OXXO 1.60%
  82. Babies r Us 1.60%
  83. Subway 1.58%
  84. Vodafone Egypt 1.57%
  85. Tiffany 1.56%
  86. Aston Martin 1.52%
  87. Coca cola Egypt 1.50%
  88. Budlight 1.50%
  89. Honda 1.50%
  90. Hennessy 1.44%
  91. Bershka 1.44%
  92. Yves Saint Laurent 1.43%
  93. Mountain Dew 1.42%
  94. Sony 1.42%
  95. Tally WEijl 1.41%
  96. Nokia 1.40%
  97. Buffalo Wild Wings 1.39%
  98. PacSun 1.38%
  99. Old Navy 1.37%
  100. M&Ms France 1.33%

It’s interesting to note that Starbucks, who would be the number one most ‘successful’ page based on the traditional “like” measurement has now dropped to 58 based on this new engagement metric. And with such a high engagement figure it could be that that Oreo India and Sony Ericsson India are running quite an aggressive Facebook advertising campaign (which looks to be the case according to a top level check on Famecount). As for Louis Vuitton, they have just put on their beautiful fashion show at Paris Fashion Week, which is why their page is alive with activity.

*This list is based on pages with more than 500,000 fans, based on data from social analytics company Social Bakers. The calculation was made by dividing the total number of “likes” with the total number of  ”people talking about” that page.