Twitter Facebook LinkedIn Flipboard 0 Mongolia is home to close to 2.8 million people, out of which a third are nomadic. Apart from being the homeland of the notorious Genghis Khan and a common place to find dinosaur remains – Mongolia isn’t a country that much of the world talks about. After all, only 16.4% of the population uses the internet. The most popular Facebook page in Mongolia has a little over 200,000 fans. That strange sound you hear is the social media strategists of the world snorting. 200,000 fans? That’s it? Yes guys, that’s it! Yet, when KFC launched a Facebook campaign in Mongolia with Circus Social, it worked magically well and reaped amazing rewards. The Motive: KFC Mongolia were looking to drive awareness around the launch of the Hot and Spicy Cob and Strips. The idea was to generate some buzz around a new product that was soon to be launched in Mongolia, a nice spicy meal perfect to have during the freezing winters Mongolia experiences. After all, they do experience -40 C at times in the country! The Theme: “What keeps you warm in the middle of Mongolia’s winter?” – the idea was to create a fun campaign around the Mongolian winter and how fans keep themselves warm. KFC decided to go with a photo contest that would ask for submissions around fans demonstrating the fun ways in which they keep themselves warm. Sounds simple enough – but we did so much more. The Facebook Campaign and App: The entire Facebook campaign was simple. KFC were offering close to $350 worth of prizes to be given out for participation in the contest. All participants had to do was submit a photograph of themselves (humorous, preferably) – of showing the way they beat the frigid Mongolian cold. The app was branded so that the landing page (pictured above) had all the necessary ingredients: The branding for the new products Information and guidelines around the contest The theme of the application The prizes going to be given out Just that easy. After entering the app, the users were taken to the submission page. Pardon the Mongolian script – it was made for residents of Mongolia after all. Here, fans had the option of entering their details along with a photograph that they could pick from either their Facebook albums or upload directly from their computers. Their photograph would then be uploaded into the app and displayed inside the fiery KFC flames border our amazing designer created. Fans had the option of rotating or resizing the image as well, to get the right parts to show up in the frame! We added in little icons and stickers that fans could add to their photograph to make them a little more humorous. After the fans were happy with the photo they were about to submit with or without the effects, they could go ahead and submit their submission! The Facebook app then created a database entry in the backend for the Administrator to see, so that submissions weren’t visible to other entrants (just in case they wanted to copy the concept and make it a little better). That was how the app worked! Fairly straightforward and simple with the twist of stickers and icons. So how well did it too? The Results: Pretty well, we’d say. And we’re trying to be modest, of course. The App saw over 300+ entrants take part in the contest – some people submitting more than just one submission. Before the contest started, KFC Mongolia’s Facebook page had close to 32,000 fans. Post the contest, they had 52,000. That’s a 20,000 fan increase! The Facebook campaign was covered in a popular Mongolian magazine as well. With 52,000 fans – KFC Mongolia is in the Top 20 Facebook pages by size in Mongolia. If you’d like to create a contest yourself, using one of our templates which you can customize – head over to our Plug and Play platform and create your own! Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Connor Brooke.Learn how to publish your content on B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022