Twitter Facebook LinkedIn Flipboard 1 If you are a B2C company, you most likely have a Facebook page at this point. A question many ask after launching a Facebook page is “how active do we need to be and what should we do on Facebook to turn our activity into ROI?” Some companies are more active than others on Facebook. Your level of activity likely depends on: Your budget for social media. Your staffing to support social media. Your belief that you can effectively reach and engage target customers and prospects using Facebook. If Facebook is part of your marketing plan (and it should be for B2C companies with loyal shoppers), here are 9 ways you can boost your effectiveness. You are likely doing some of these already. These recommendations are different ways to help build a robust community of loyal followers who want to stay connected to your brand on a daily basis. Building a strong Facebook community helps cost effectively share news of your brand, promote your product or services, and get consumer feedback about issues that are important to your customers. It can also help your followers stay brand loyal and, in return, buy more of your product. The following list is intended to give reminders of what you should be doing on Facebook and perhaps some new ideas to try. These tactics work because they focus on engaging and delivering information and value to your followers. Leverage Facebook’s capabilities to build a strong online community. There is a big difference between having a Facebook page and building a strong community on Facebook. Having a community manager who adds relevant content and provides stimulus for followers to interact daily helps build a community that fans want to join. Engage your community by asking them questions about what is important to them. In any conversation, it is powerful to listen. Ask relevant questions and listen to your followers’ answers. Thank them for their input. Let followers ask question on Facebook to be answered by your company’s experts. It is likely that many consumers will have the same question, and you educate the entire community by providing answers. Over time, you may see other consumers serving as experts to answer questions from others in the community. Ask followers to give product feedback on Facebook. Most followers are likely users and fans of your products. They are likely to share positive feedback for others to see. Provide them opportunities to talk about your products. Reward them when they share great information (see #8). Take negative consumers offline to resolve their problems quickly. Unhappy customers can be noisy and disruptive to a community if their problems are left unresolved. Contact them and ask to talk offline so you can quickly understand and resolve their issues. Once you have, ask them to talk about what you did on Facebook. If handled well, many detractors become advocates for your brand. Use Facebook to communicate your new news and introduce new products. Your followers are more interested than most consumers in news about your products and brand. They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products. Share news on Facebook – it keeps fans engaged and rewards them for following you. If budgets allow, regularly add new video of your products and other news. Crosslink your Facebook page with other relevant web and social media pages. You can add value by communicating links to relevant web content including upcoming brand events and promotions. Links to promotion partners or brand charity partners also add information and interest. Create “Random Acts of Kindness.” Give away your product to followers on random days without condition. Surprising selected followers with a gift for a good answer to a question or helping another fan with an issue will delight your fans. Giving away samples of your new products gets your fans talking and helps create early vocal advocates for the new product on Facebook. Leverage your offline and online marketing to build your Facebook community. Communicate your Facebook page and give consumers reasons to go there. Consistently communicating your Facebook page in your consumer communication will help drive traffic and build your community. If some of these approaches are new to you, test them out for your brand. Executing these tactics can enlarge your Facebook community membership, strengthen the frequency and level of interaction with your brand, and boost sales in stores and online. Twitter Tweet Facebook Share Email This article originally appeared on MENGonline : Blog List - MENG Blend and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022