Twitter Facebook LinkedIn Flipboard 0 Saying there are 1.3 billion reasons for you to be on Facebook is ridiculous. Yes, there are 1.3 billion users on Facebook, a billion videos viewed on Facebook each day, and so forth. I can give you 271 million reasons you should be on twitter or 259 million reasons to be on LinkedIn. But let’s do some math. If your Facebook page has 10,000 fans and you’re reaching 10% of them each day by posting daily, then you reach 1,000 people. Divide the 1,000 into 1.3 billion and you get approximately zero. If you wanted to reach all 1.3 billion people (about half log in every day, so it would take you a month of running ads to reach 1.2 billion of them) and hit all the countries that Facebook covers (only 180 million of these users are in the United States), then you’d need $260 million dollars, assuming a $2 CPM. If you wanted to hit them on just mobile, since 60% of Facebook’s users are mobile, you can triple that figure to $780 million, minus the people that are desktop only. We know that 40% of monthly users are mobile-only. Now add in twitter and LinkedIn’s users bases, which will have some overlap with Facebook. Assuming no overlap there, similar pricing (the CPMs on twitter are similar to Facebook, while LinkedIn is at well over $100 CPMs), and similar coverage (dubious, since people don’t log into twitter or LinkedIn as often) you’re looking at paying $390 million dollars. But you wouldn’t want to reach the entire world across all social networks. And we’re not even talking about pinterest, YouTube, Instagram, weibo, VK, and all the other networks. This is not a story about declining reach, but about reaching the right people and needing to pay to do so. When we ran social ads for a global shoe company that rhymes with Mikey for a product launch, we found that even with their budgets, they couldn’t reach the entire world. Even this company still needs to pick who to target. Pick and pay We believe that you must be advertising, and that it’s possible at even $1 a day. That $1 will reach 200 people each day, plus or minus. And if you choose the right people, you can make a gargantuan impact. Maybe it’s people who were just on your website 5 minutes ago, but didn’t buy, someone who is shopping at your competitor next door, someone who is on your email list (if only you used Facebook’s tools to match that person to your audiences), or a loyal customer who would be happy to recommend you. There’s no excuse to not spend $1 a day in the manner I describe here. If you don’t have $1 a day, then you’re not a real business yet. Go for quality, not quantity Unless you’re selling sugar water and laundry detergent, you’re looking to make your marketing efforts earn every penny. Consultants will wow you with the big numbers across the social networks. But it’s not their money. It’s yours! Ad networks will do the same thing. But you might as well be window shopping for things you can’t afford or shouldn’t buy. Have you nailed down exactly the right audiences you need to drive audience, engagement, and conversion? Hint: we think that you should start with Google and Facebook remarketing, which is amplifying your marketing efforts that are already working. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen