What You Need to Know About Facebook Ad Preferences

Ever wonder why you receive, sometimes very, specific advertisements on Facebook?

When Facebook launched advertising, they wanted to ensure its users received advertisements that they would find relevant and interesting.

As a result, Facebook developed “Facebook Ad Preferences,” a tool that allows users to view, add, and remove preferences based on interests (e.g. movies, music, authors, sport teams, celebrities, athletes), websites, and apps that users use off of Facebook.

For example, if a business wants to show ads to people who like dancing, and a user’s preferences include “ballet,” they may see the ads that have been created about dancing.

To that point, you have the ability to control the ads you see. If you would prefer that Facebook not use information based on web activity, you can opt out in ad settings. Once these options are updated, they will be applied to all active devices and browsers.

On the other hand, if you’d like to view and adjust your Facebook ad preferences, visit Your Ad Preferences.(Trust me this will be very interesting to review!)

First, click the drop-down arrow and review the preferences found in each category. If there is a preference that you would like to remove, hover on the preference, and click the “x” that appears to the right. Removing irrelevant preferences will ensure you receive specific, targeted advertising from Facebook.

Second, users can add preferences to their profile by clicking “Add a preference.” Users can choose to “Browse” categories and preferences, or simply type in and select a preference.

It is a good idea to revisit these preferences at least quarterly to ensure that your advertising preferences are up-to-date and accurate.

Did you find any strange, interesting, or very accurate preferences?