Twitter Facebook LinkedIn Flipboard 0 Are you wondering if it is possible to use your Facebook profile for business? Of course you can, you can make your Facebook profile look very professional. What does this mean? In order to make your profile look professional, you must make a balance between your personal and professional life on Facebook. In this modern time that we live in, the line between our career and our personal life is getting thinner and thinner. So, whatever your profession is, a well ordered Facebook profile will serve to your advantage. Some of the employers nowadays even like to check the profiles of potential employees to get the general idea of what kind of person they are about to hire. So, I think it is clear why you should make your profile look more professional. Now that we’ve cleared the “why” part, let’s focus on “how”. Profile and cover pictures The first and very important step is to upload some decent profile pictures. This seems rather easy, but it is a very important step. First of all, avoid pictures where you are not visible, or any type of photos which can make you look unreliable or unprofessional. Create a cover photo that reveals your passions about the line of work that you are in, or put the banner of a company that you represent. You can put a photo of your work, for example, if you are a professional photographer, you should show the people your best photo. Allow people to follow your profile The follow function allows people to see all of your public updates without being Facebook friends with you. This will help you a lot in getting to know the people with whom your work. What is great about this feature is that anyone who sends you a friend request and you don’t accept them, automatically becomes a follower, so you can quickly build a lot of audience with little work. Public information When someone visits your profile and he or she is not on your friends list, he will only see your public information. This section can decide whether someone will follow you, or get interested in the work you do, so it is crucial that it is written properly. Write a convincing and appealing column about yourself that states who you are and what you do. Give information to your potential employees about you education, your past jobs and your skills. Tell about yourself As I’ve already said, the line between professional and personal is very thin. It is desirable to post about your work achievements and include an amount of posts about your company. This is a great way to tell the people where you work, who are your colleagues and share your passion. Privacy settings Some contents that might look demeaning to your potential customers should not be visible to them. Some photos may look funny and interesting, but for example, if you are looking for a job, the future employer may not be too thrilled to see them. Tag your company photos Tag yourself in your company’s photos. In a way, this will be reassuring for people to know that you mean business. Also, tag your colleagues because this will go into their news feed. This will widen the audience that has seen the post, therefore increasing the likes, engagement and feedback of your company’s page.Facebook can be fun and useful, no doubt about that. Still, you should focus the majority of your energy on your work and real life, which is the key to success. You could try to make yourself look big on Facebook as much as you want, but if you don’t have anything to back it up in reality, then you have a problem. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Connor Brooke.Learn how to publish your content on B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022