You’ve created your business’ Facebook fan page, added images and even update discussions on a regular basis. But for some reason, your fanbase still consists solely of co-workers, personal friends and – of course – your mom. Sounds like you could use some help figuring out how to promote your Facebook page. Otherwise, you could be missing out on countless opportunities for lead generation and consumer interaction with your brand. Take a look at this list of 10 ways you could be marketing your company Facebook fan page to get more fans, and get started today.
#1 – Email signature: We all spend hours each day sending emails, so why not use it as a way to promote your Facebook fan page? Just include the page’s URL in your email signature to reach potential fans daily.
#2 – Blog all about it: Blatant self-promotion is never exciting in the eyes of consumers, so use your blog to explain how they will benefit from joining your Facebook fan page rather than simply tooting your own horn.
#3 – Tag others: Find other relevant fan pages that get a lot of traction, then tag them in your updates. Their fans may just see your update and make their way over to your page.
#4 – Tweet it: If you already have a following on Twitter, why not ask them to join you on Facebook? Use it as a way to invite them to come join the bigger conversation, not limited to 140 characters.
#5 – Advertise it: If you haven’t looked into Facebook ads before, now is the time to do it. They’re easy, effective and let you spend as much or as little as you want.
#6 – Add a widget: Get your Facebook fan page in front of people already interested in your brand by adding a widget to your website or blog.
#7 – Be vain: Always customize your fan page using vanity URLs. Use your brand name, slogan or any other memorable URL to stay top of mind for consumers.
#8 – Utilize business cards: All of your other important business and contact information is included on your business card, so why not your Facebook fan page? Use print to encourage consumers to reconnect with you digitally.
#9 – Team work: Your team members can be a powerful resource. Asking them to each add your fan page link to their profiles can further increase your reach.
#10 – Add it to Twitter: Customizing your Twitter profile background to include your Facebook fan page URL lets you use one social network to promote another.
Image Source: Flickr