Games engage on the social network better than any other online platform. But is Facebook turning into the biggest interactive playground in the world? Can it offer more? The recent Facebook IPO saw a declaration that Facebook made 30% of it’s revenue from Zynga Poker, despite the fact that Zynga is reporting a net loss. Just how dependent is Facebook on the games developed by Zynga? These questions will only be answered in the coming months as the social network unveils it post IPO plans.

In the meantime, I believe that we will see games being used even more in the engagement process to gain new customers. Many online gaming, casino and poker brands are looking to Facebook to add virtual currency gaming to their offerings. In the past, online casino brands have used Facebook to advertise their casino offerings by running indirect campaigns and using filters through means of data capture or survey. Now as talk of real money gaming applications will begin on Facebook, many regulated online casinos are strategically positioning themselves with virtual money gambling applications.

Additionally, many of the large game development companies are beginning to align themselves with regulated gambling entities. Just last week saw PopCap, a subsidiary of Electronic Arts, extend its offering of social games by adding a social casino. The Lucky Gem Casino, which will be exclusive to Facebook, will include some of PopCap’s most popular games such as Bejeweled, Bookworm, Chuzzle, and Zuma.

Will this be the future money generator for Facebook? Would Facebook be bold enough to act as an affiliate partner of some of the bigger online casino operators and enjoy revenues from real money gaming? Only time will tell.

F-Commerce isn’t just about selling tangible goods inside Facebook. It’s about making money by reaching, engaging and interacting with the right audience and demographic. Below is a table showing the top 25 game developers together with their respective list of games each one has developed.

Rank Developer Monthly Actives (M) 30 Day Trend Applications
Top Apps 30 Day trend
1 Zynga 31.86 Developer 30 Day Stats Texas HoldEm Poker Game App 30 Day Stats
ATTACK! Game App 30 Day Stats
Blackjack Game App 30 Day Stats
Triumph Game App 30 Day Stats
Scramble Game App 30 Day Stats
YoVille Game App 30 Day Stats
2 Playfish 26.86 Developer 30 Day Stats Bowling Buddies Game App 30 Day Stats
Who Has The Biggest Brain? Game App 30 Day Stats
Word Challenge Game App 30 Day Stats
Pet Society Game App 30 Day Stats
Minigolf Party Game App 30 Day Stats
3 6 waves 16.23 Developer 30 Day Stats 超級電視迷 Game App 30 Day Stats
愛情塔羅牌 Game App 30 Day Stats
我愛周星馳 Game App 30 Day Stats
懷舊街機王 Game App 30 Day Stats
Who Said That? (Movies) Game App 30 Day Stats
4 Green Patch 9.86 Developer 30 Day Stats (Lil) Green Patch Game App Day Stats
(Lil) Blue Cove Game App 30 Day Stats
5 Chainn Inc. 5.26 Developer 30 Day Stats Compare People Game App 30 Day Stats
Tiny Planet Game App 30 Day Stats
6 Context Optional 3.28 Developer 30 Day Stats Kidnap! Game App 30 Day Stats
7 Mob Wars 3.02 Developer 30 Day Stats Mob Wars Game App 30 Day Stats
8 Gina Lou 2.68 Developer 30 Day Stats Poker Palace Game App 30 Day Stats
9 Serious Business 2.38 Developer 30 Day Stats Friends For Sale! Game App 30 Day Stats
10 Cafe.com 2.12 Developer 30 Day Stats Temple of Mahjong by Cafe.com Game App 30 Day Stats
is cool Game App 30 Day Stats
Sudoku Arena by Cafe.com Game App 30 Day Stats
11 SGN 1.97 Developer 30 Day Stats Superlatives Game App 30 Day Stats
Fighters’ Club Game App 30 Day Stats
WarBook Game App 30 Day Stats
Nicknames Game App 30 Day Stats
Jetman Game App 30 Day Stats
12 MindJolt.com 1.85 Developer 30 Day Stats MindJolt Games Game App 30 Day Stats
13 Hive7 1.50 Developer 30 Day Stats Knighthood Game App 30 Day Stats
Mobties Game App 30 Day Stats
14 playSocial 1.47 Developer 30 Day Stats myFarm Game App 30 Day Stats
15 Fendoo 1.07 Developer 30 Day Stats The Brain Game Game App 30 Day Stats
Optical Illusions Challenge Game App 30 Day Stats
Odd One Out Game App 30 Day Stats
16 TheBroth 1.05 Developer 30 Day Stats Kick Ass Game Game App 30 Day Stats
17 Platform Software 0.99 Developer 30 Day Stats Animated GIFTS Game App 30 Day Stats
Kiss: Are you a GOOD KISSER? Game App 30 Day Stats2
18 TripMonger, Inc 0.95 Developer 30 Day Stats Speed Racing Game App 30 Day Stats
19 Shikha 0.92 Developer 30 Day Stats Pillow Fight Game App 30 Day Stats
20 RockYou! 0.83 Developer 30 Day Stats PetrolHead Game App 30 Day Stats
Super Pets! Game App 30 Day Stats
21 Blake Commagere 0.82 Developer 30 Day Stats Zombies Game App 30 Day Stats
Vampires Game App 30 Day Stats
WereWolves Game App 30 Day Stats
Rockstar Bikes Game App 30 Day Stats
Rockstar Boats Game App 30 Day Stats
22 Graham Mather 0.74 Developer 30 Day Stats (fluff)Friends Game App 30 Day Stats
23 FrozenBear 0.73 Game App 30 Day Stats Pets Game App 30 Day Stats
Tuner Car Racer Game App 30 Day Stats
Armies Game App 30 Day Stats
Bar Fight! Game App 30 Day Stats
My House Game App 30 Day Stats
24 PageFad, LLC 0.70 Developer 30 Day Stats Premier Football Game App 30 Day Stats
25 Hidden Pixel 0.67 Developer 30 Day Stats Pet Pupz Developer 30 Day Stats
Cute Catz Game App 30 Day Stats
My Stable Game App 30 Day Stats