Facebook for many small businesses is an important piece of their marketing arsenal. A great opportunity to develop a loyal and active fan base. Facebook engagement/interaction is often the difference in having an active community of people or just a place where a business loses their im

With many Internet marketing campaigns, success lies in the execution as well as the details of the execution itself.

Below is an infographic from LinchpinSEO called “Facebook Wall Post Cheat Sheet to Increase Interaction”.

There is some interesting data that reveals which types of content work best for Facebook engagement. From getting more “Likes”, shares and comments to, what I thought was cool, how using emoticons, and which kinds of emoticons, get the most engagement on your Facebook wall posts.

Were there any tactics or ideas that you think could improve your Facebook engagement? Are there any you think would help? What do you think?