First impressions are everything—and while many consumers will first encounter your business through its official website, there are some who will be introduced to your business via its Facebook page. As such, it’s important to treat your company’s Facebook profile almost like a second home page—a succinct but effective summary of the things you do and the value you offer.
But how can you make your Facebook bio resonate? Here are a few tips to keep in mind.
Tips for Optimizing Your Business Facebook Bio
Start with your value proposition. You can’t include everything about your business, and it’s best not to try. Instead, focus on the things that make your company distinctive. What’s your elevator pitch? Or, why would a consumer pick your brand over the competitor’s? Those should be the focus points for your bio.
Be mindful of SEO. While it’s important not to stuff your Facebook bio with keywords, to the point where it reads as stiff and robotic, you do want to include some keywords whenever you can do so naturally. Geographically-specific keywords are especially important.
Don’t forget links. Invite your Facebook visitors to learn more about your company—and make sure to include a link to your home page! Alternatively, create a landing page for your Facebook visitors, a page that thanks them for their visit and invites them to take the next steps in learning about your brand.
Include CTAs, too. All good online content comes with a call to action. Use some compelling verbs to encourage your readers to call, email, or visit your website. Alternatively, simply invite them to like and follow your Facebook page!
Don’t waste space with redundant words. We see a lot of bloated Facebook bios that waste their precious online real estate. For example, telling your visitors that they have reached “the official Facebook home of [Company Name]” is needless. Trim the fat and focus on words that pack a punch.
Drive your benefits. Specifically, focus on language that conveys the value your brand delivers to consumers. Ultimately, your Facebook bio shouldn’t be about you; it should be about your consumers. It should be centered on what’s in it for them to dive into your brand.
Get a Facebook Facelift
Your Facebook bio is an important marketing asset. Make yours count.