Twitter Facebook LinkedIn Flipboard 0 Facebook has today revealed its new algorithm, which constitutes how specific posts are ranked and displayed in the News Feed. On top of this announcement, Facebook announced several other changes that can be expected in the not-too-distant future regarding sourcing content and a couple of other signals to discover new stories. It doesn’t seem like all that long ago when Facebook pulled back the curtains back on the EdgeRank algorithm which will now be replaced. In fact, it was no less than four months ago when the algorithm was introduced, ordering posts with adherence to: users previous interactions with the author; previous interactions with the post type (status, link, image etc.); reactions from users who already saw the post and the amount of complaints or negative feedback a post had received. So what’s new about the ‘new’ new algorithm? How does it differ from Edge Rank and why have they introduced it just months after revealing their old system? If you’re managing a Facebook page for a business, blog or any kind of product, then take note, because it’s important for you to understand how Facebook changes affect you. ‘Story Bumping’ The introduction of a ‘Story Bumping’ feature is the announcement that has everybody talking. The EdgeRank system allowed a post that got a lot of attention quickly to go viral, while posts that weren’t made at exactly the right time could go completely unseen. With ‘Story Bumping’, timing doesn’t matter because Facebook will promote stories that haven’t been seen regardless of how old they are. This means posts will no longer trickle into the abyss and instead gain attention of users, regardless of when they were posted. From a business point of view, this is a good thing. Although, this alos means the whole ‘latch on to a trending topic’ ideology will need a readjustment in order for businesses to gain Facebook exposure. Engagement TechCrunch reports that users will now see 70% of all posts as opposed to the 57% allowed through Edge Rank. Story Bumping also operates on the idea that the pages you’re interacting with most are the updates you want to see. Essentially, people who are interacting with your page will be more likely to see updates from you in the future. This means regular updates and ongoing activity will be necessary in order for a business to interact with its followers over Facebook. What does this mean for you and your Business? Quite simple, be flexible. Even if your social media content is interesting, posting irregularly won’t work if you’re looking to optimize your Social Media Marketing potential. In order to maximise your presence, you’ll have to be committed and offer a consistent flow of creative, engaging content or else risk slipping to the back of the group. Want to find out more about how to maximise you Social Media presence? Download our free whitepaper on how to build your Social Media Strategy. Twitter Tweet Facebook Share Email This article originally appeared on SiliconCloud Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022