Recently announced, Google and Facebook have made an agreement that allows Android users to do a Google search and get results from the Facebook Mobile app.
Android users searching Google will see links to content within the Facebook app in the search results. This includes public profiles/pages and posts.
The search will access all public content Business Pages, Groups and also Events. The results will lead the user directly to the content in the Facebook app, not a Web page. The only information Google will not crawl is private information.
“When people search for public Facebook content on the mobile web, those who use Facebook for Android can now click through and go straight to the Facebook app,” a Facebook spokeswoman wrote in an emailed statement.
Some say this is an effort for Google to “stay relevant in a world of mobile apps”. (Wall Street Journal)
While Google dominates searching on a desktop, it does not automatically crawl information inside mobile apps. This poses a problem as it is where the majority of smartphone users spend their time on their phones. This means Google needs to get the app developers to work with them so searches can also include crawling the apps. Google has already partnered with up to 1,000 apps (all on Android) to index search.
“In mobile their position as the online starting point is at risk,” said Chris Maddern, co-founder of mobile-app discovery startup Button. “If people lose faith that they will find things they need by searching on Google, that’s bad for the company. Anything Google can do to maintain that position is good.” (Wall Street Journal)
While the partnership between these two competitors seems unreal, it makes sense for Facebook. Allowing Google to crawl their app means that more people will find their way to Facebook through Google searches, then once there they will likely stay in the app.
Google and Facebook announced they have implemented this new feature, but it is unclear whether it has been implemented to all Android users at this time.
Android users, have you seen this feature yet?