Facebook Q4 2013: 53% Of Ad Revenue From 945 Million Monthly Mobile Users

With the Q4, 2013 earnings out, it is clear that Facebook is now officially a mobile ad firm. The company during its fourth quarter financial performance revealed that it earned revenue of $2.59 billion and earnings per share of $0.31. The social network also highlighted that it now earns 53% of ad revenue from mobile, or $1.37 billion of its $2.59 billion revenue.

Q4 2013 Web and mobile user details

1. Overall Facebook has hit 757 million total daily users and a cool 1.23 billion monthly users up from 1.19 billion in Q3 2103.

2. Mobile is witnessing 556 million daily mobile users up from 507 million in Q3, and 945 million monthly mobile users up from 874 million.

3. Facebook’s mobile-only user count increased significantly from 254 million in Q3 2013 to 296 million in Q4.

4. Facebook’s total monthly user count increased 3.36% this quarter and 16% year-over-year (172 million), in the US + Canada it only grew 1% from 199 million to 201 million in Q4.

Q4 2013 web and mobile revenue details

1. The company’s GAAP net income for the period was $523 million, up a huge margin from its piddling $64 million in the year-ago quarter.

2. Q4 is its first billion dollar mobile ad revenue quarter, and it made nearly as much on mobile in Q4 2013 as it did from mobile and desktop in Q4 2012.

This is a strong quarter for Facebook and clearly mobile is driving the growth for the social network. Introduction of features like mobile app install ads that help developers get their apps discovered and mobile app re-engagement ads that can get users back into apps they downloaded and forgot about have clearly made the difference. COO Sheryl Sandberg has also credited these features in the earnings call.

However, Facebook declined to provide any data to share on teens like it did in the last quarter. Nevertheless, it seems that investors have responded favourably to Facebook earning $2.59 billion in revenue.

Read more:

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