Connor BrookeThe internet and the evolution of big data have forever changed the way marketers do business. To advance your business, you need to stay up to date on 
current trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is critical. What better place to establish or improve your social media presence than the major social network: Facebook? In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice. Without access to good data, online marketers are ill-equipped to beat their competition. Get data on your side, and attract qualified leads for your business. HubSpot’s Corey Eridon recently published 12 Revealing Marketing Stats About Facebook for Business. I will share some of these statistics and discuss them with you now.
1. 42% of Marketers Say Facebook Is Important to Their Business.
Facebook is not only an important channel in the eyes of online marketers. Many types of companies and business owners employ Facebook as a central part of their marketing strategy.
2. The Number of Businesses Who Deem Facebook Critical or Important Has Increased 75% in the Last 3 Years.
The percentage is likely to keep rising exponentially, as marketers learn more about how Facebook can help their businesses. Facebook is continually adding new personalization options for advertisers and marketers.
3. 62% of Markers Report that Social Media Became More Important to Their Marketing Campaigns in the Last 6 months.
While most marketers agree that Facebook is important, it is not the only show in town. Real social media success comes from integrating your social channels to achieve optimal results. Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline. There are many opportunities for cross-channel promotion that can help you expand your reach.
4. Social Media Has a 100% Higher Lead-to-Close Rate than Outbound Marketing.
Although many marketers are convinced that they can generate leads from social media, they are less certain that these leads really turn into customers. However, they actually do, so investing in social media makes good business sense. Social network marketing is also much less expensive than tradition outbound methods.
5. Investing in Facebook Marketing and Advertising Makes Good Business Sense.
A whopping 77% of B2C companies and 43% of B2B companies acquired customers from Facebook.
6. 80% of Social Network Users Prefer to Connect with Brands through Facebook.
You should always engage with your audience with their preferred method. Your target audience may want to post to your Facebook Page’s Timeline. If your company does not have a Facebook Timeline, you could be seriously missing out on expanding your reach and generating new business. Just having a Facebook Timeline is not enough though; it needs to be reliably monitored and updated as well.
7. If You Really Want to Increase Engagement on Facebook, You Cannot Automate.
Auto-posting to Facebook decreases likes and comments by 70%. To get the best results, you have to do social media the old-fashioned way. While you should not auto-post, you can still use a social media publishing template to get most of the work done ahead of time and have it ready to go.
Which of these 7 statistics is most surprising to you? How will you use this data to your advantage? Would you like to benefit from our agency’s expertise and stay ahead of current trends in social network marketing? Inbound Marketing Resources is here to help get your business on track with an extensive and targeted online marketing strategy.
Read more: Facebook Data From IPO Disclosure Analyzed
This article was written for Business 2 Community by Connor Brooke.
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I absolutely agree with # 3 and integrating your social channels for optimal results. Not only should all of your social media profiles be linked to each other, each profile should also feature direct links to your website, blog, and newsletter sign-up. This seamless integration helps to drive more traffic to your site and increases the opportunity for conversions.
Thanks for your comment Nick. I could not agree with you more.
Agree with Nick’s comments. In addition, I am also not at all surprised by #7. It makes perfect sense. Whether marketers like it or not, they must come face to face with the fact that they in the relationship-building business and not in the mass-communication business.
Thanks Ashley. You are exactly right. Marketing via social networks must be genuinely social and have real, human engagement in order to achieve optimal results.
I read Corey’s article prior and the statistics are still shocking to me. The hardest thing I find is finding good quality groups to participate in that can increase traffic generation to the blog or Fan Page.
Thank you for re-confirming the information…Great post!
Niveen Salem
Thank you for commenting Niveen. I am glad you enjoyed the post. I have found blog syndication on sites like Business 2 Community and Social Media Today to be effective means of increasing reach and generating increased traffic. Guest blogging is another avenue to pursue. Thanks again.
Thanks for statistics
You’re welcome.
I completely agree with the second one. A couple of my friends (business people) tested it on themselves and it’s true. We may not like Facebook, but we shouldn’t neglect its growing importance in business.
Thanks David. It’s true…Facebook is a real force to be reckoned with, so it’s a good idea to learn how to use it to your advantage.
Facebook is a fantastic asset to my business. I don’t know where I would be without it.
Thanks BD. I wish you continued success in all your Facebook marketing efforts.
What is your source for the statistic in point 5?
Oops – nevermind – it’s HubSpot!