Facebook has great news for marketers. “Starting today, advertisers can manage their Facebook ads from mobile devices with Ads Manager,” says Facebook. This new feature, now available on Android and iOS apps, along with its mobile website, will make it easier for advertisers to handle their Facebook ads while on the move.
Giving more details about the new roll out for mobile devices, Facebook updates that from now on marketers can pause or resume the campaigns, edit budgets and schedules at the tap of their finger. Besides one can also view insights about the campaigns and respond to alerts.
Facebook says the new feature is rolling out globally “in the coming days,” but it should be rolled out completely “by the end of the summer.” “Once these features are rolled out to your account, you’ll be able to access Ads Manager on mobile from the Ads Manager bookmark in your Facebook app,” states Facebook.
During the Q1 2014 earnings call Facebook had revealed that it had 609 million daily mobile users and 59% of ad revenue coming from portable devices. The ease of accessing Ads Manager on the go will have a positive impact in the coming quarters.
Interestingly, the launch of Facebook Ads Manager happens on the same day as Google released its AdWords Express app for Android and iOS. Assuming it to be just a coincidence?