Facebook interest based ads

Facebook has good news for marketers. “Beginning today, advertisers have a new way to manage their Facebook ads on the go with Ads Manager on mobile devices,” says Facebook. The new feature that has been launched on Android and iOS apps, as well as its mobile website will give ease to advertisers to manage their Facebook ads on the go.

Giving more details about the new roll out for mobile devices, Facebook updates that from now on marketers can pause or resume the campaigns, edit budgets and schedules at the tap of their finger. Besides one can also view insights about the campaigns and respond to alerts.

Facebook Ad Manager

Facebook says the new feature is rolling out globally “in the coming days,” but it should be rolled out completely “by the end of the summer.” “Once these features are rolled out to your account, you’ll be able to access Ads Manager on mobile from the Ads Manager bookmark in your Facebook app,” states Facebook.

During the Q1 2014 earnings call Facebook had revealed that it had 609 million daily mobile users and 59% of ad revenue coming from portable devices. The ease of accessing Ads Manager on the go will have a positive impact in the coming quarters.

Interestingly, the launch of Facebook Ads Manager happens on the same day as Google released its AdWords Express app for Android and iOS. Assuming it to be just a coincidence?