Over the years, the television channel Zee has been known for its popular reality dance show – Dance India Dance. From this year Zee Marathi, one of Zee’s regional channel has borrowed the concept and is all set to launch – “Dance Maharashtra Dance”. The bi-weekly show has roped in Idea as the title sponsor for the show and plans to go on air from second week of December at prime time.(1)
Social Media Angle
Auditions have started and with a fan following of more than 67K fans on Facebook, leaving social media out of promotions would have been suicidal. The channel has not only created the pre-launch buzz on their Facebook page but also giving social media fans an exclusive chance to be part of the show. In other words, you can send your audition videos via Facebook and get lucky to be called for direct auditions. So cut the queue and get auditioned via Facebook.
The app that has been built for the auditions is quite comprehensive. After the authentication, the app will ask your reason for using the app – a) As a participant or b) Want to vote for friends. According to your choice, you land up on different sections of the app. If you are participant then you will have to share your dance video link that should be recorded and uploaded on YouTube initially. For more details on how to do it and other required details please check the T&C section on the app.
The app also allows you to vote for the participants under the “Gallery” section and you can invite not only your Facebook friends but also Twitter or LinkedIn or friends who are not on social media too. A great feature that most of the apps miss out.
With a smart app and fascinating regional mode of communication on the Facebook page, I am sure that Zee Marathi will target the right bunch of youth on its page. The content is building up for the reality show that will start pretty soon. So the page has got ample amount of time to come up with some more exciting ways to connect with fans and take it to the next level. And if you are looking to be a part of the auditions then don’t delay as the channel is going to accept only 1000 entries on first come first basis.
So hurry up and good luck!