Today Facebook announced that they have made improvements to their photo viewer so that users will see the best photos possible.
Changes such as high-resolution photos and full screen viewing will means that high quality photos could be viewed up to 4 times bigger than previously.
In order to view photos full screen, users simply have to click on the arrows in the top right-hand corner of the photo to expand it to the maximum size, so photos which are large enough could fill the entire screen.
Obviously, this is big news for brands, who can now share really high quality images which could fill their fans’ screens, removing any other distractions. Brands with lots of visual content such as our client Park Bench are sure to enjoy these changes.
The changes also mean that Facebook will likely allow applications to upload larger images and potentially update the image presets offered by the Graph API.
Interestingly Facebook’s introduction of a full-screen photo viewer is also another indicator of its move away from side bar advertising. When images are viewed full-screen, they block out the adverts which usually appear on the right hand side.
This suggests that Facebook may be intending to take an approach more in line with Twitter’s sponsored stories.